PPC management checklist: Daily, weekly and monthly reviews
Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.
Adam Proehl is Partner & Co-Founder at NordicClick Interactive, a full-service digital agency with local and national clients, based in Minneapolis. In digital marketing since 1998, Proehl has spoken at numerous national and international conferences, including SMX. He is a current Advisory Board Member for the Paid Search Association.
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Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.