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Agenda
Welcome to SMX Advanced! Check out the tactic-packed agenda, featuring exclusive keynotes with Microsoft and Google plus nearly 60 expert-level sessions, live Q&A with speakers (Overtime!), invigorating Coffee Talk meetups, and solution demos. Use the filter tool to highlight sessions ideal for SEOs or PPCs.
The entire program will be immediately available for on-demand replay. Still have to register? Grab your free pass here!
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Tuesday — June 13th, 2023
Keynote
A keynote conversation with Google and Microsoft
A keynote conversation with Google and Microsoft
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Cathy Edwards, VP for Google Search, Google
Michael Schechter, Vice President of Growth and Distribution, Microsoft
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Cathy Edwards
VP for Google Search, Google
Cathy Edwards is a VP for Google Search, where they head up product and engineering teams building the future of search. Cathy has spent the last 15+ years working in search, having joined Google through the acquisition of Undecidable Labs in 2016. Previously, Cathy headed up search for Apple after their company, Chomp, was acquired in 2012. Cathy has also worked in various product leadership roles at companies including Telstra, 3Jam and Friendster. Cathy holds a B.C.M. in Computer Science and Pure Mathematics and a diploma in Linguistics from The University of Western Australia.
Speaker
Michael Schechter
Vice President of Growth and Distribution, Microsoft
Michael is an experienced, hands on software executive, currently building incredible new Bing experiences and high performing teams at Microsoft. Endlessly curious, incredibly persistent and always enterprising. He enjoys experimenting at the crossroads of machine learning and user experience to improve lives and drive strong business results.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
A keynote conversation with Google and Microsoft
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Session overview
Stay tuned for details about this exclusive keynote.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Cathy Edwards
VP for Google Search, Google
Michael Schechter
Vice President of Growth and Distribution, Microsoft
Barry Schwartz
SEO Editor, Search Engine Land
Break
Sessions
Introducing the new Bing
Introducing the new Bing
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James Murray, Senior Product Marketing Manager, Microsoft
Speaker
James Murray
Senior Product Marketing Manager, Microsoft
James Murray is a passionate product marketer and evangelist with ten years of experience working with disruptive technology, search, big data and online analytics. He is an exceptional communicator with a strong storytelling focus and the ability to simplify complex concepts. James is a marketer, strategist, analyst and public speaker with proven ability in both creative and technical markets.
Introducing the new Bing
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Session overview
Don't miss this exclusive look at the new Bing search, specifically curated for attendees who are current Microsoft Advertising customers as well as those who are new to Microsoft Advertising.
The new Bing brings together the best of the Bing search engine and Microsoft's Azure AI supercomputing technologies with OpenAI's most advanced language models. Not only is this exciting for the future of searchers, but also for advertisers.
Join James Murray, Senior Product Marketing Manager at Microsoft, as he offers an informative view into the innovative new Bing experience and its implications for search and performance marketers.
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Speakers
James Murray
Senior Product Marketing Manager, Microsoft
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
Exploring recent major Google algorithm updates and preparing for what’s next
Exploring recent major Google algorithm updates and preparing for what’s next
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Glenn Gabe, SEO Consultant, G-Squared Interactive
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Exploring recent major Google algorithm updates and preparing for what’s next
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Session overview
Understanding and adapting to Google's algorithm updates is crucial to staying competitive and continuing to drive organic traffic to your website. But that's easier said than done.
Join Glenn Gabe, SEO Consultant at G-Squared Interactive, as he discusses the latest major Google algorithm changes -- including the core, reviews, helpful content and spam updates. You'll hear what each update is focused on, the impact each has had across websites, and what to expect in 2023 (and beyond). You'll also explore "dueling machine learning systems," which is when multiple types of algorithm updates impact the same site, and sometimes in opposite ways.
After this session, you’ll be able to:
- Understand the major Google algorithm updates that have rolled out over the past year
- Know how those updates could impact your rankings across surfaces like Search, Discover, and News
- Limit volatility during future major algorithm updates
- Define how multiple major algorithm updates can impact a site in different ways based on "dueling machine learning systems"
- Know where core updates might be headed and prepare for what's coming
If your calendar provider is not listed,
please add the session details manually.
Speakers
Glenn Gabe
SEO Consultant, G-Squared Interactive
SEO
Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next
Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next
If your calendar provider is not listed,
please add the session details manually.
Glenn Gabe, SEO Consultant, G-Squared Interactive
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Glenn Gabe
SEO Consultant, G-Squared Interactive
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Enhancing content writing with AI: Opportunities and challenges
Enhancing content writing with AI: Opportunities and challenges
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Connor Carreras, Sr. Director of Digital Customer Success, Conductor
Speaker
Connor Carreras
Sr. Director of Digital Customer Success, Conductor
Connor Carreras is an experienced leader in go-to-market and customer success roles, particularly in B2B SaaS companies. She is passionate about connecting users to resources based on their product activities and using product usage data to define when customers are ready for expansion. Connor also has experience managing strategic customer accounts and developing CS processes to support a high-touch, consultative motion.
Enhancing content writing with AI: Opportunities and challenges
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Session overview
Stay tuned for details about this special presentation from Conductor.
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please add the session details manually.
Speakers
Connor Carreras
Sr. Director of Digital Customer Success, Conductor
Sponsored by: Conductor
Conductor is an organic search & content marketing platform that helps marketers create and optimize content to improve visibility online. Our platform empowers enterprise brands to create compelling content, which leads to increased traffic and higher marketing ROI. In addition to its SaaS platform, Conductor offers a suite of services and support.
Revolutionize your PPC game with GPT
Revolutionize your PPC game with GPT
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please add the session details manually.
Frederick Vallaeys, Co-founder & CEO, Optmyzr
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Revolutionize your PPC game with GPT
Still need to register? Grab your free pass here.
Session overview
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn't be automated. But with the introduction of chatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level.
Join Fred Vallaeys, co-founder and CEO of Optmyzr, as he shares several prompts you can use with GPT to streamline PPC management and optimization, from managing search terms and keywords to writing better RSAs to developing new audiences to use with Performance Max. You'll even look at how to use GPT to write Google Ads scripts.
After this session, you'll be able to:
- Seamlessly integrate GPT into your ad campaigns for maximum scalability
- Expertly craft prompts for cost-effective, high-impact results
- Accelerate keyword and audience development with the power of GPT
If your calendar provider is not listed,
please add the session details manually.
Speakers
Frederick Vallaeys
Co-founder & CEO, Optmyzr
PPC
Overtime live Q&A - Revolutionize your PPC game with GPT
Overtime live Q&A - Revolutionize your PPC game with GPT
If your calendar provider is not listed,
please add the session details manually.
Frederick Vallaeys, Co-founder & CEO, Optmyzr
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Revolutionize your PPC game with GPT
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Moderator
Greg Finn
CMO, Cypress North
Break
Sessions
Using AI chatbots to 10X your keyword research
Using AI chatbots to 10X your keyword research
If your calendar provider is not listed,
please add the session details manually.
Aleyda Solis, International SEO Consultant and Founder, Orainti
Speaker
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -- a boutique SEO consultancy, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub featuring a free remote job board, tools, guides, and more to empower remote work.
Using AI chatbots to 10X your keyword research
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Session overview
Even the most advanced search marketers will struggle to remain competitive in the not-too-distant future if the latest AI functionalities and tools aren't part of your SEO processes. Keyword research is one crucial process where AI chatbots can be a powerful SEO companion. It can help you automate and accelerate the process -- while you maintain the quality.
Join Aleyda Solis, international SEO consultant and founder of Orainti, to learn how to leverage ChatGPT, Bing Chat, ChatSonic and other AI chatbots to 10X your keyword research process, with resources, criteria, and frameworks to follow.
After this session, you’ll be able to:
- Craft prompts for more accurate, well-scoped, and quality results through the keyword and competition research process
- Use AI chatbots to identify popular topics, competitors, and insights in bulk to accelerate the content development process
- Better integrate the output of AI chatbots within your content development workflow
If your calendar provider is not listed,
please add the session details manually.
Speakers
Aleyda Solis
International SEO Consultant and Founder, Orainti
SEO
Overtime live Q&A - Using AI chatbots to 10X your keyword research
Overtime live Q&A - Using AI chatbots to 10X your keyword research
If your calendar provider is not listed,
please add the session details manually.
Aleyda Solis, International SEO Consultant and Founder, Orainti
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -- a boutique SEO consultancy, speaker, and author. She shares the latest news and resources in SEO in the #SEOFOMO newsletter and Digital Marketing in #MarketingFOMO, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io. European Search Personality of 2018, she's also co-founder of Remoters.net, a remote work hub featuring a free remote job board, tools, guides, and more to empower remote work.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Using AI chatbots to 10X your keyword research
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Aleyda Solis
International SEO Consultant and Founder, Orainti
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
CTV’s halo effect: A PPC and SEO marketer’s superhero origin story
CTV’s halo effect: A PPC and SEO marketer’s superhero origin story
If your calendar provider is not listed,
please add the session details manually.
Ali Haeri, SVP of Marketing, MNTN
Speaker
Ali Haeri
SVP of Marketing, MNTN
Ali Haeri leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.
CTV’s halo effect: A PPC and SEO marketer’s superhero origin story
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Session overview
First, Connected TV transformed the face of TV advertising. Now it's transforming SEO and PPC marketers into the superheroes of their organizations. These marketers are harnessing the power of CTV's halo effect to amplify their existing efforts in paid search and social and soar past their KPIs — no gamma rays or spider bites necessary.
Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he provides data-backed insights into how CTV can produce better results for your search and social efforts.
After this session, you'll be able to:
- Implement CTV into your existing strategies
- Understand how CTV's halo effect boosts outcomes across all channels
- Use CTV to effortlessly supercharge your marketing efforts
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ali Haeri
SVP of Marketing, MNTN
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Performance Max + lead gen: How to make it work
Performance Max + lead gen: How to make it work
If your calendar provider is not listed,
please add the session details manually.
Menachem Ani, Founder, JXT Group
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.
Performance Max + lead gen: How to make it work
Still need to register? Grab your free pass here.
Session overview
Google's Performance Max is a powerful campaign type that can help businesses of all sizes generate leads and drive conversions. However, many marketers are not taking full advantage of all PMax has to offer. Leveraging it for lead generation is hard -- especially without offline conversion data. So how can you improve performance and lead quality?
Join Menachem Ani, Founder and CEO of JXT Group, as he shares advice about using audience signals, lead filtering and scoring, and target ROAS bidding for lead generation. You'll come away with advanced tactics to make Performance Max work profitably for your lead generation campaigns.
After this session, you’ll be able to:
- Restrict spam and bot form submissions to improve lead quality
- Implement offline conversion tracking
- Teach Google what works for your business
If your calendar provider is not listed,
please add the session details manually.
Speakers
Menachem Ani
Founder, JXT Group
PPC
Overtime live Q&A - Performance Max + lead gen: How to make it work
Overtime live Q&A - Performance Max + lead gen: How to make it work
If your calendar provider is not listed,
please add the session details manually.
Menachem Ani, Founder, JXT Group
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Performance Max + lead gen: How to make it work
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Menachem Ani
Founder, JXT Group
Moderator
Greg Finn
CMO, Cypress North
Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant
Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant
If your calendar provider is not listed,
please add the session details manually.
Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant
Still need to register? Grab your free pass here.
Session overview
If you had undeniable evidence that domain authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don't matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.
Join Ryan Brock, Chief Solution Officer at DemandJump, as he dares you to evaluate how much stock you put into your website's domain authority and why -- and proves, once and for all, that the lowliest of websites can topple the stiffest competition by following pillar-based marketing methodologies.
After this session, you'll be able to:
- Understand why domain authority doesn't tell as much as we might think about a site's ability to compete for top SEO rankings
- Explain how Pillar-Based Marketing shifts the concept of authority away from your own website and toward Google’s own search behavior data
- Reach page one of the search results for dozens of important keywords in a matter of weeks, not months
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ryan Brock
Chief Solution Officer, DemandJump
Sponsored by: DemandJump
DemandJump is a pillar-based marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
Break
Lunch & Learn
Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature
Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature
If your calendar provider is not listed,
please add the session details manually.
Derek Perkins, Founder & CEO, Nozzle
Speaker
Derek Perkins
Founder & CEO, Nozzle
Derek Perkins is the Founder & CEO at Nozzle. Working at an agency, Derek set out to find the best tools he could get. He needed something that could keep up with clients from Dell down to Bob's Pickles, but nothing lived up to his wildest SEO dreams. So he created Nozzle, the rank tracker he couldn't live without.
Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature
Still need to register? Grab your free pass here.
Session overview
Bring your refreshment of choice to this engaging Lunch & Learn experience! Derek Perkins, Founder and CEO at Nozzle, will demo his team's enterprise-level search engine ranking tool and its soon-to-launch features that are sure to whet your data appetite. Not only will you be introduced to a local SEO keyword template generator that will save you hours upon hours, but you'll also get a demo of the most advanced AI keyword clustering system ever built!
With Nozzle, you can:
- Track your entire brand (not just your website!) in the SERPs
- Analyze unlimited SERP competitors
- Benefit from important metrics like Pixels from Top and Above the Fold %
- Export your data to any BI tool
- Compare SERP snapshots from different dates side by side
- Easily generate and track thousands of local SEO keyword permutations
- Automate your keyword clustering with advanced AI clustering
If your calendar provider is not listed,
please add the session details manually.
Speakers
Derek Perkins
Founder & CEO, Nozzle
Sponsored by: Nozzle
Nozzle is a full SERP monitoring tool. We collect data from the entire SERP, so you can analyze how you compare versus all the competition across hundreds of metrics. That means you can discover who owns all the featured snippets, local pack listings, video pack listings, and more. We monitor your SERP position for all your digital assets, not just your domain, including YouTube videos, social profile pages, guest posts, etc. Plus, all of your SERP data is stored in BigQuery, so you can send it to any BI tool for further analyzing and reporting.
Demo: Milestone's Schema Manager
Demo: Milestone's Schema Manager
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Sathya Krishnamoorthy, Chief Product Officer, Milestone
Speaker
Sathya Krishnamoorthy
Chief Product Officer, Milestone
Sathya Krishnamurthy brings over 17 years of experience in product management and strategy, new product launches and business ownership to Milestone. He has an exceptional record of achievements in defining, delivering, and growing enterprise-software products in startups and mid-tier companies.
Sathya has displayed strong business ownership by bringing global teams to deliver strong product results and has mentored and managed global product management and engineering teams in US, Asia and Europe.
Prior to joining Milestone, Sathya worked for such companies as reputation.com, Microsemi and Zynga. Sathya has an MBA from Northwestern University - Kellogg School of Management and an MS in Computer Science from Washington University in St. Louis.
Demo: Milestone's Schema Manager
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Session overview
Bring your refreshment of choice to this engaging Lunch & Learn experience! Milestone's Chief Product Officer, Sathya Krishnamoorthy, will showcase their groundbreaking, award-winning no-code Schema Manager Platform. This cutting-edge tool revolutionizes the world of schemas by automating schema generation, deployment, maintenance, reporting, and real-time domain health scoring.
Sathya will unveil advanced strategies that drive unparalleled SEO discovery and visibility for your content while exploring how schemas seamlessly integrate with entity search. Brace yourself for an average 20-30% increase in organic search impressions and clicks, thanks to the power of Advanced Schemas!
With Milestone's Schema Manager, you can:
- Effortlessly automate and simplify the otherwise complex task of deploying and maintaining schemas, especially on global sites
- Unlock the highest ROI strategy in SEO, providing an average traffic boost of 28% from organic rich results within just two to four weeks of deployment
- Easily scale your schema efforts
- Achieve rapid growth without the need for developer experience.
- Gain invaluable insights to power your schema strategies from Milestone's recommendation engine
- Access data-rich insights from Milestone's advanced performance reporting
- Reduce your workload by a staggering 75% by minimizing resource waste and tedious manual efforts
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Speakers
Sathya Krishnamoorthy
Chief Product Officer, Milestone
Sponsored by: Milestone Internet Marketing, Inc.
Milestone helps businesses create, organize, and amplify their digital information. By enhancing digital presence, we make information more accurate, consistent, and visible, and help you be everywhere your customers are. We do this with a digital presence platform and add to it as much or as little service as you need. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through omnichannel marketing fueled by SEO Our state-of-the-art technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies world-wide do business with Milestone, including leading hotel chains, major retailers, and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities.
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Sessions
5 mistakes you can't afford to make when adding new sales channels
5 mistakes you can't afford to make when adding new sales channels
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Jenna Galardi , Director of Omnichannel Growth, Feedonomics
Speaker
Jenna Galardi
Director of Omnichannel Growth, Feedonomics
Jenna Galardi has more than a decade of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing—she loves connecting businesses to the right customers online. In her current role as Director of Omnichannel Growth at Feedonomics, she focuses on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.
5 mistakes you can't afford to make when adding new sales channels
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Session overview
Research has shown that adding new shopping channels can increase revenue and purchase rates, but growing your ecommerce business isn't as simple as it sounds. Processes like product listing and catalog optimization are challenging to execute at scale.
Join Jenna Galardi, Director of Omnichannel Growth at Feedonomics, as she shares how you can overcome these common pitfalls and expand your business successfully.
After this session, you'll be able to:
- Understand why optimizing your product data for each channel is a must
- Choose the right technology to keep your listings up-to-date
- Limit and resolve listing errors in a timely fashion
- Manage orders more effectively
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Speakers
Jenna Galardi
Director of Omnichannel Growth, Feedonomics
Sponsored by: Feedonomics
With its leading data feed management platform, Feedonomics helps brands and retailers optimize and list their product catalogs everywhere people shop online, including Google Shopping, Amazon, eBay, Walmart, and Facebook.
As a merchant or an agency that supports one, you shouldn’t have to dedicate time and resources to cleaning up product data, setting up exports, troubleshooting errors, and staying up-to-date with feed requirements just to manage your product feeds.
Our full-service feed management solution streamlines and automates product listings, feed optimization, and data synchronization all with channel-specific expertise, freeing you up to focus on other areas of your business.
What does "full-service" mean?
It means we offer a powerful feed management platform, PLUS a team of feed specialists who help with the following:
- Catalog optimization and product categorization, integration setup, feed refresh scheduling, maintenance, resolving feed-based errors, and more.
- 24/7 support
- Automated data governance and error alerts
- Personalized service and solutions for your specific data needs
Generative AI and prompt engineering for greater PPC productivity and performance
Generative AI and prompt engineering for greater PPC productivity and performance
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Amy Hebdon, Founder & Managing Director, Paid Search Magic
James Hebdon, CTO, Paid Search Magic
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Speaker
James Hebdon
CTO, Paid Search Magic
James Hebdon is an accomplished digital marketing strategist with over 12 years of experience in the industry. Currently serving as CTO of Paid Search Magic and co-host of the Facebook Group 'Google Ads for Savvy Digital Marketers', he is a sought-after speaker and consultant on the intersection of data science, machine learning, AI, and paid search marketing. James has worked across agencies and in-house with a variety of clients in industries across real estate, healthcare, retail and finance.
He helps clients achieve their marketing goals through data-driven strategies that drive leads and revenue. He also works with organizations to ensure their data is consistent and their reporting effective so they can make the best possible decisions for their companies. With a passion for helping businesses succeed, and a focus on disruptive and innovative technologies, James is driven by the cutting edge of digital marketing trends and technologies.
Generative AI and prompt engineering for greater PPC productivity and performance
Still need to register? Grab your free pass here.
Session overview
ChatGPT is transforming the way marketers work, from faster production to better results. But generative AI isn't perfect, and understanding its limitations is key to success.
Join Amy and James Hebdon of Paid Search Magic as they help you overcome AI FOMO. You'll walk away with solid strategies for incorporating AI into your PPC marketing and tips for keeping up with the rapidly evolving state of AI in the marketing world.
After this session, you’ll be able to:
- Recognize and solve for AI pitfalls like language model hallucinations, generic/wrong responses and character count fails
- Engineer your prompts to improve marketing outputs like asset creation, competitor research and persona development
- Leverage AI plug-ins to automate and scale without needing to know code
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Speakers
Amy Hebdon
Founder & Managing Director, Paid Search Magic
James Hebdon
CTO, Paid Search Magic
PPC
Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance
Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance
If your calendar provider is not listed,
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Amy Hebdon, Founder & Managing Director, Paid Search Magic
James Hebdon, CTO, Paid Search Magic
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Speaker
James Hebdon
CTO, Paid Search Magic
James Hebdon is an accomplished digital marketing strategist with over 12 years of experience in the industry. Currently serving as CTO of Paid Search Magic and co-host of the Facebook Group 'Google Ads for Savvy Digital Marketers', he is a sought-after speaker and consultant on the intersection of data science, machine learning, AI, and paid search marketing. James has worked across agencies and in-house with a variety of clients in industries across real estate, healthcare, retail and finance.
He helps clients achieve their marketing goals through data-driven strategies that drive leads and revenue. He also works with organizations to ensure their data is consistent and their reporting effective so they can make the best possible decisions for their companies. With a passion for helping businesses succeed, and a focus on disruptive and innovative technologies, James is driven by the cutting edge of digital marketing trends and technologies.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amy Hebdon
Founder & Managing Director, Paid Search Magic
James Hebdon
CTO, Paid Search Magic
Moderator
Greg Finn
CMO, Cypress North
Write the right way: How to drive rankings, clicks, and conversions with the right content
Write the right way: How to drive rankings, clicks, and conversions with the right content
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Duane Sprague, CMO, Shopper Approved
Speaker
Duane Sprague
CMO, Shopper Approved
Duane "DJ" Sprague is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute, The Behavioral Design Academy, the Mindworx Academy, and a member of the Baymard Institute and the Interaction Design Institute where he studies the impact of UX on CRO.
In the role of CMO at Shopper Approved (a Google Review Partner), he works with thousands of ecommerce websites to improve their SEO and CRO.
As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.
Duane holds a Master's degree in Integrated Marketing, and received the 1st Place Gold Award in global marketing competition.
Write the right way: How to drive rankings, clicks, and conversions with the right content
Still need to register? Grab your free pass here.
Session overview
Modern SEO generates a higher ROI by incorporating the same trusted content that both Google and shoppers are looking for. The right content improves rankings, clicks (up to 107%), traffic (up to 400%), and conversions (up to 600%). It also reduces bounce rates by establishing instant trust for search engines and consumers. And, of course, it converts by addressing the real questions shoppers have.
But what exactly is the "right" content?
Join Duane Sprague, CMO at Shopper Approved, to find out -- and learn how to create it easily using a few simple tools.
After this session, you'll be able to:
- Create exactly the content topics you need for search and conversion
- Select tools to use for rapid search optimization that actually works
- Leverage short-form copy for rapid SEO combined with long-form for more competitive keywords
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Speakers
Duane Sprague
CMO, Shopper Approved
Sponsored by: Shopper Approved
Shopper Approved is an eCommerce Rating and Review company based in the USA that collects Seller Ratings, Product Reviews, and Video Reviews since 2010, and has been a Certified Google Review Partner since 2013 for both Seller and Product Reviews. In addition to collecting and syndicating search-optimized reviews, Shopper Approved also offers a highly search-optimized Q&A tool and website security seal.
All of our tools help improve both paid and organic traffic, and conversion rates. The Q&A tool, for example, is designed to show the answer to the product search question in the Featured Snippet.
Shopper Approved has collected over 110 million reviews for over 26,000 eCommerce websites, and has been recognized by Inc. as one of the 500 fastest-growing companies for 2-years in a row, while also being recognized by G2 and Capterra as the highest-rated review platform on the web.
Try it Seller Ratings free for 45-days, no credit card required, or schedule a personalized demonstration to see how it can work for you.
Generative AI and the future of SEO: A panel discussion
Generative AI and the future of SEO: A panel discussion
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Dave Davies, Awareness Team Lead, Weights & Biases
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Britney Muller, Consultant, Britney Muller Inc.
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Britney Muller
Consultant, Britney Muller Inc.
Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.
Generative AI and the future of SEO: A panel discussion
Still need to register? Grab your free pass here.
Session overview
OpenAI's launch of ChatGPT got the ball rolling... shortly thereafter, GPT-4 got baked into Microsoft Bing, fast-tracked Google's launch of Bard, and made generative AI and large language models (LLMs) household terms. But while some have embraced generative AI (and AI in general) within SEO, others have sounded alarms that this could have a devastating impact on marketing and publishing and radically change the future of search.
Could chat or other forms of generative results become the new start page of the internet? Will organic search continue to be a valuable channel -- especially if AI results refuse to "cite their sources"? How much will AI change SEO as a profession? Should we start looking for new jobs as prompt engineers?
Join Danny Goodwin, Managing Editor of Search Engine Land, as he dicusses these and more critical questions with expert panelists Britney Muller of Britney Muller Inc. and Dave Davies, Amplification Team Lead at Weights & Biases.
After this session, you'll be able to:
- Understand how search has evolved due to AI and prepare for what comes next
- Know when and how to use AI tools and generative AI to support your SEO efforts
- Explain what AI means for the future of SEO and how you can adapt in this rapidly-shifting landscape
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Speakers
Dave Davies
Awareness Team Lead, Weights & Biases
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Britney Muller
Consultant, Britney Muller Inc.
SEO
Overtime live Q&A - Generative AI and the future of SEO: A panel discussion
Overtime live Q&A - Generative AI and the future of SEO: A panel discussion
If your calendar provider is not listed,
please add the session details manually.
Dave Davies, Awareness Team Lead, Weights & Biases
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Britney Muller, Consultant, Britney Muller Inc.
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Britney Muller
Consultant, Britney Muller Inc.
Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.
Overtime live Q&A - Generative AI and the future of SEO: A panel discussion
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Dave Davies
Awareness Team Lead, Weights & Biases
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Britney Muller
Consultant, Britney Muller Inc.
Break
Sessions
Using ChatGPT to drive technical SEO
Using ChatGPT to drive technical SEO
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Eric Enge, President, Pilot Holding
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Using ChatGPT to drive technical SEO
Still need to register? Grab your free pass here.
Session overview
Did you know that generative AI solutions like ChatGPT can be used to streamline your technical SEO efforts? There are many areas AI can help -- schema, meta descriptions, sentiment analysis, .htaccess rewrite rules and much more. Smart process optimization may be one of the best ways to gain leverage from this new technology.
Join Eric Enge, President of Pilot Holding, as he shows you what parts of technical SEO work ChatGPT can help with. You'll also learn some sample queries to use with ChatGPT to get you started.
After this session, you'll be able to:
- Decide what technical SEO tasks you want to use ChatGPT to assist with
- Craft prompts to get desired outputs from ChatGPT
- Adapt and refine your prompts in response to your initial results to get even better results
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Speakers
Eric Enge
President, Pilot Holding
SEO
Overtime live Q&A - Using ChatGPT to drive technical SEO
Overtime live Q&A - Using ChatGPT to drive technical SEO
If your calendar provider is not listed,
please add the session details manually.
Eric Enge, President, Pilot Holding
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Using ChatGPT to drive technical SEO
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Eric Enge
President, Pilot Holding
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
How a search-first strategy can drive revenue and boost your brand in 2023 and beyond
How a search-first strategy can drive revenue and boost your brand in 2023 and beyond
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Laurel Stewart, VP of Marketing & Growth, Victorious
Speaker
Laurel Stewart
VP of Marketing & Growth, Victorious
As the VP of Marketing & Growth at Victorious, Laurel Stewart plays a pivotal role in developing effective growth strategies that drive revenue and enable the award-winning SEO agency to scale. Thanks in part to Laurel’s vision, Victorious has secured a spot in the top 100 of Inc. Magazine’s list of Fastest Growing Companies in California for three consecutive years.
While Laurel’s contributions help Victorious grow as an agency, they also amplify the impact of the company’s mission to help other businesses thrive in search. Victorious’ growth has empowered the next generation of marketing leaders to launch, scale, and refine their SEO strategies effectively. Through their partnerships with Victorious, hundreds of marketers have discovered untapped audiences and driven compounding returns for their own businesses.
Laurel’s success at Victorious is grounded in her extensive experience in the B2B software industry. She played an instrumental role in shaping and executing global marketing programs at software testing and research companies like Parasoft and GrammaTech, focusing on marketing and launching innovative software testing solutions for embedded devices and enterprise software systems.
How a search-first strategy can drive revenue and boost your brand in 2023 and beyond
Still need to register? Grab your free pass here.
Session overview
In today’s highly competitive digital landscape, marketers must navigate an ever-evolving search environment to drive targeted traffic, boost brand visibility, and increase revenue. Adopting a search-first strategy is vital to staying ahead of the competitive curve and capitalizing on the potential of organic search.
Join Laurel Stewart, VP of Marketing and Growth at Victorious, as she delves into the value of a search-first strategy and its practical applications to deliver bottom-line impact for your business.
After this session, you’ll be able to:
- Identify the components of an effective search-first strategy
- Convert organic traffic into a high-performing lead pipeline
- Apply insights from successful brands, discerning how a search-first strategy fueled their growth
- Implement practical steps to develop and execute a search-first strategy tailored to your unique business needs and objectives
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Speakers
Laurel Stewart
VP of Marketing & Growth, Victorious
Sponsored by: Victorious
Victorious is the only SEO agency in the US that focuses exclusively on SEO. We build long-term campaigns that elevate SEO to a marketing channel in its own right instead of using it as a supporting tactic for other digital marketing channels.
By focusing on SEO exclusively, we can generate compounding ROI for our customers, supporting their long-term marketing goals and business growth.
Victorious is redefining the role SEO plays in building a thriving business, and one core belief informs everything we do. If we stay true to the best interests of our customers and the members of our team, we will all succeed — together.
Recent awards: https://victoriousseo.com/awards/
Recent reviews & case studies: https://victoriousseo.com/case-studies/
Mastering Performance Max campaigns for ecommerce
Mastering Performance Max campaigns for ecommerce
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Kasim Aslam, CEO, Solutions 8
Speaker
Kasim Aslam
CEO, Solutions 8
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies. He was the first Traffic Coach for DigitalMarketer.com’s ELITE coaching program, was hand-selected to create the new Paid Traffic Certification, is the co-host of Perpetual Traffic (ranked among the top 0.5% of all podcasts worldwide), Co-Founded The Driven Mastermind, the premier marketing mastermind globally, and Co-Authored “You vs Google”, which ranked #1 on Amazon bestseller’s list worldwide for both Advertising and Marketing (two of the most competitive non-fiction categories).
As an entrepreneur, Kasim has started four 7 & 8-figure businesses and has completed two successful exits.
Recipient of the AZIMA’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Mastering Performance Max campaigns for ecommerce
Still need to register? Grab your free pass here.
Session overview
Performance Max (PMax) can help ecommerce businesses increase their sales and revenue. However, managing PMax campaigns can be complex and time-consuming
Join Kasim Aslam, CEO of Solutions 8, as he shares best practices and strategies for managing PMax campaigns specifically for ecommerce businesses, including machine learning capabilities, real-time bidding, and targeting options. He'll also dive into how to optimize product feeds, create effective landing pages, and use dynamic remarketing. Lastly, he'll discuss how to set up conversion tracking and analyze data to make informed decisions about your campaigns.
After this session, you'll be able to:
- List the different ad formats available on PMax and know when to use each one
- Manage PMax ecommerce campaigns after launch
- Understand the importance of tracking and measuring performance
- Know when Standard Shopping makes sense to use over PMax
If your calendar provider is not listed,
please add the session details manually.
Speakers
Kasim Aslam
CEO, Solutions 8
PPC
Overtime live Q&A - Mastering Performance Max campaigns for ecommerce
Overtime live Q&A - Mastering Performance Max campaigns for ecommerce
If your calendar provider is not listed,
please add the session details manually.
Kasim Aslam, CEO, Solutions 8
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Kasim Aslam
CEO, Solutions 8
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies. He was the first Traffic Coach for DigitalMarketer.com’s ELITE coaching program, was hand-selected to create the new Paid Traffic Certification, is the co-host of Perpetual Traffic (ranked among the top 0.5% of all podcasts worldwide), Co-Founded The Driven Mastermind, the premier marketing mastermind globally, and Co-Authored “You vs Google”, which ranked #1 on Amazon bestseller’s list worldwide for both Advertising and Marketing (two of the most competitive non-fiction categories).
As an entrepreneur, Kasim has started four 7 & 8-figure businesses and has completed two successful exits.
Recipient of the AZIMA’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Mastering Performance Max campaigns for ecommerce
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Kasim Aslam
CEO, Solutions 8
Moderator
Greg Finn
CMO, Cypress North
AI and ChatGPT in link building: Not a magic bullet, but a useful tool
AI and ChatGPT in link building: Not a magic bullet, but a useful tool
If your calendar provider is not listed,
please add the session details manually.
Cory Collins, Business Development Manager, Page One Power
Speaker
Cory Collins
Business Development Manager, Page One Power
Cory Collins works in strategy development at Page One Power. Cory is a writer, runner, SEO strategist, beer enthusiast, and lives with his dogs and wife in Pullman, Washington. Cory's super power is eternal curiosity.
AI and ChatGPT in link building: Not a magic bullet, but a useful tool
Still need to register? Grab your free pass here.
Session overview
Link building can be difficult, especially when attempting to drive rankings across commercial pages. Links have always been based on human value -- and AI isn't changing that.
Join Cory Collins, Business Development Manager at Page One Power, as he shares lessons learned from his team's attempts to integrate AI and ChatGPT into manual, strategic, human-first link building. You'll also walk away with some of the ChatGPT prompts they're using so you can try them out back at the office.
After this session, you'll be able to use ChatGPT to:
- Brainstorm content ideas for broad appeal and linkability
- Strategically include relevant links to important pages within content
- Create an outreach template for link campaigns to promote our content
If your calendar provider is not listed,
please add the session details manually.
Speakers
Cory Collins
Business Development Manager, Page One Power
Sponsored by: Page One Power
Page One Power is an SEO agency specializing in sustainable link building and strategic content creation. We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic.
We provide full transparency and consistent communication throughout all our campaigns because you need a partner you can trust with the experience, expertise, and commitment to doing search right. With over ten years of experience, we have the proven ability to build pages that earn visibility and links online, with stable processes to secure the links your pages deserve.
Better Links. Better Content. Better Results.
Break
Break
Offline conversion tracking to boost lead gen strategies
Offline conversion tracking to boost lead gen strategies
If your calendar provider is not listed,
please add the session details manually.
Laura Schiele, Head of Performance Marketing, Jordan Digital Marketing
Speaker
Laura Schiele
Head of Performance Marketing, Jordan Digital Marketing
Laura Schiele, Head of Performance Marketing at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.
Offline conversion tracking to boost lead gen strategies
Still need to register? Grab your free pass here.
Session overview
Google, Facebook and LinkedIn are leaning hard into algorithmically-driven bidding. Brands that can feed the algorithms more quality data will have an unfair advantage in conversion quality. A major (and often overlooked) segment of that data -- offline conversions -- presents a huge opportunity if you can successfully integrate it into your paid campaigns.
Join Laura Schiele, Head of Performance Marketing at Jordan Digital Marketing, to learn how to build advanced integrations for offline conversion data into Google and Facebook -- and how to make campaign adjustments based on the data. You will also get an early review of LinkedIn's new offline conversion tracking feature, including use cases and weaknesses.
After this session, you’ll be able to:
- Identify offline conversion tracking use cases and how to use them to drive performance
- Navigate nuances of offline conversion tracking setup on Google, Facebook and LinkedIn
- Understand why offline conversion tracking is crucial to lead gen advertising success
If your calendar provider is not listed,
please add the session details manually.
Speakers
Laura Schiele
Head of Performance Marketing, Jordan Digital Marketing
PPC
Overtime live Q&A - Offline conversion tracking to boost lead gen strategies
Overtime live Q&A - Offline conversion tracking to boost lead gen strategies
If your calendar provider is not listed,
please add the session details manually.
Laura Schiele, Head of Performance Marketing, Jordan Digital Marketing
Moderator:
Matt Van Wagner, President, Find Me Faster
Speaker
Laura Schiele
Head of Performance Marketing, Jordan Digital Marketing
Laura Schiele, Head of Performance Marketing at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.
Moderator
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Overtime live Q&A - Offline conversion tracking to boost lead gen strategies
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Laura Schiele
Head of Performance Marketing, Jordan Digital Marketing
Moderator
Matt Van Wagner
President, Find Me Faster
Ask the SEO expert: Live Q&A with Bruce Clay
Ask the SEO expert: Live Q&A with Bruce Clay
If your calendar provider is not listed,
please add the session details manually.
Bruce Clay, President, Bruce Clay, Inc.
Moderator:
Dillon Vibbart, Senior Video Producer, Bruce Clay, Inc.
Speaker
Bruce Clay
President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.
Moderator
Dillon Vibbart
Senior Video Producer, Bruce Clay, Inc.
Dillon Vibbart is a Senior-level Producer responsible for creating educational video content at leading SEO marketing agency, Bruce Clay, Inc.
Ask the SEO expert: Live Q&A with Bruce Clay
Still need to register? Grab your free pass here.
Session overview
Bring your burning SEO questions to this 100% live Q&A session with SEO pioneer Bruce Clay! Get ready for expert answers about all-things organic search and trusted tactics to help move your campaigns forward.
With over 27 years of experience in the industry, Bruce Clay has developed advanced SEO insights you can’t find anywhere else. His proven methodologies will help your website rank better than your competitors for your desired keywords and queries.
Don’t miss this opportunity to get actionable advice that can move the needle for your business! Register now to submit your SEO question in advance or bring them with you and share them live!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Bruce Clay
President, Bruce Clay, Inc.
Moderator
Dillon Vibbart
Senior Video Producer, Bruce Clay, Inc.
Sponsored by: Bruce Clay, Inc.
Bruce Clay's innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as "The Father of SEO," Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resources
30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resources
If your calendar provider is not listed,
please add the session details manually.
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Sara Resnick, Global Head of Organic Growth & SEO, Shutterstock
Speaker
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.
Speaker
Sara Resnick
Global Head of Organic Growth & SEO, Shutterstock
Sara Resnick is the Global Head of Organic Growth & SEO at Shutterstock where she leads organic channel initiatives while optimizing the integrated customer acquisition strategy. Having worked in marketing for more than 19 years, Sara's well-rounded experience spans a variety of industries ranging from e-commerce and music, to television and publishing. Prior to joining Shutterstock, Sara was the Vice President of Enterprise SEO & Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry & David. Sara also held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF.
30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resources
Still need to register? Grab your free pass here.
Session overview
Resource allocation is a critical challenge when it comes to expanding SEO in large enterprise organizations. SEO strategy requires a significant investment, and it can be difficult to justify the ROI of SEO to upper management in order to get the resources needed to do it well.
Join SEO experts Jessica Bowman, CEO of SEOinhouse.com, and Sara Resnick, Global Head of Organic Growth and SEO at Shutterstock, for a lively and fast-paced session exploring 30 ideas on how to grow SEO in your organization with limited resources.
After this session, you'll be able to:
- Distribute SEO responsibilities across the organization
- Use AI to increase productivity
- Educate and train others to build internal SEO expertise
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Sara Resnick
Global Head of Organic Growth & SEO, Shutterstock
SEO
Overtime live Q&A - 30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resource
Overtime live Q&A - 30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resource
If your calendar provider is not listed,
please add the session details manually.
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Sara Resnick, Global Head of Organic Growth & SEO, Shutterstock
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.
Speaker
Sara Resnick
Global Head of Organic Growth & SEO, Shutterstock
Sara Resnick is the Global Head of Organic Growth & SEO at Shutterstock where she leads organic channel initiatives while optimizing the integrated customer acquisition strategy. Having worked in marketing for more than 19 years, Sara's well-rounded experience spans a variety of industries ranging from e-commerce and music, to television and publishing. Prior to joining Shutterstock, Sara was the Vice President of Enterprise SEO & Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry & David. Sara also held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - 30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resource
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Sara Resnick
Global Head of Organic Growth & SEO, Shutterstock
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Avoiding the three pitfalls of link building outsourcing
Avoiding the three pitfalls of link building outsourcing
If your calendar provider is not listed,
please add the session details manually.
David Farkas, Founder and CEO, The Upper Ranks
Speaker
David Farkas
Founder and CEO, The Upper Ranks
David Farkas is the founder and CEO of The Upper Ranks, a company focused on building quality, relevant links.
He feels fortunate to have had the opportunity to sharpen his link building skills with his friend, the late Eric Ward, who not only taught him the tools of the trade, but also imparted his code of ethics, and his knack for achieving results.
"David’s team at The Upper Ranks follows the right approach to building links ethically without cutting corners. This is the approach that has always worked for me and will continue to stand the test of time." - Eric Ward
With over 13 years in the field, he's helped hundreds of SEO agencies, publicly traded companies, startups, and more increase their online presence with his link building services.
Avoiding the three pitfalls of link building outsourcing
Still need to register? Grab your free pass here.
Session overview
Acquiring good links requires time and expertise... which is why brands and SEO firms often rely on outsourced vendors to get the job done. Unfortunately, outsourcing your link building efforts can come with some serious pitfalls, resulting in wasted resources and few deliverables.
Join David Farkas, Founder and CEO of The Upper Ranks, to learn the risks associated with outsourcing link building when your internal team lacks the bandwidth and resources... and how to overcome them.
After this session, you’ll be able to:
- Understand the time and expertise link building requires
- Identify and avoid the three major risks associated with outsourcing your link building efforts
- Find a link building partnership that delivers the results your firm desires
If your calendar provider is not listed,
please add the session details manually.
Speakers
David Farkas
Founder and CEO, The Upper Ranks
Sponsored by: The Upper Ranks
The Upper Ranks is an award-winning link building company founded and led by industry expert David Farkas.
We work with SEO agencies, publicly traded companies, silicon valley startups, and in-house SEO teams. Our link building services have been fine-tuned over the past 13+ years and are second to none in both quality and value.
If you are looking for a reliable link building partner that is able to deliver quality links at scale that ACTUALLY move the needle and deliver results, then we are the link builders you've been looking for.
Featured Session
GA4: Avoid configuration pitfalls and rethink reporting
GA4: Avoid configuration pitfalls and rethink reporting
If your calendar provider is not listed,
please add the session details manually.
Kayle Larkin, CEO, Larkin SEO LLC
Speaker
Kayle Larkin
CEO, Larkin SEO LLC
Kayle Larkin is a search marketing strategist with 15 years of experience making analytics easy to understand and actionable. Through her YouTube Channel "Analytics In Minutes," as well as contributions to Search Engine Journal and Ahrefs, Kayle helps marketers and business owners demystify analytics.
GA4: Avoid configuration pitfalls and rethink reporting
Still need to register? Grab your free pass here.
Session overview
Search marketers have relied on Google's Universal Analytics (UA) for over a decade to help them understand site traffic, landing pages, conversions and more. But UA will no longer process incoming hits after July 1, and Google Analytics 4 (GA4) is the requisite way forward. If you haven't figured out GA4 yet, you don't have to panic… but you do have to prepare (and learn how to prosper!).
Join Kayle Larkin, Creator of Analytics in Minutes, to learn last-minute checks and configuration best practices to ensure you're ready to go come July 1. You'll not only hear what you need to do to succeed, but what it all means, why it's important, and how to get it done. Kayle will also walk through a few of the most important reports for search marketers, including how to navigate, edit, and properly use the GA4 reporting interface.
After this session, you'll be able to:
- Confidently configure GA4 for your business needs
- Track the right data and get accurate insights
- Understand GA4 reporting capabilities
If your calendar provider is not listed,
please add the session details manually.
Speakers
Kayle Larkin
CEO, Larkin SEO LLC
PPC SEO
Overtime live Q&A - GA4: Avoid configuration pitfalls and rethink reporting
Overtime live Q&A - GA4: Avoid configuration pitfalls and rethink reporting
If your calendar provider is not listed,
please add the session details manually.
Kayle Larkin, CEO, Larkin SEO LLC
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Kayle Larkin
CEO, Larkin SEO LLC
Kayle Larkin is a search marketing strategist with 15 years of experience making analytics easy to understand and actionable. Through her YouTube Channel "Analytics In Minutes," as well as contributions to Search Engine Journal and Ahrefs, Kayle helps marketers and business owners demystify analytics.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - GA4: Avoid configuration pitfalls and rethink reporting
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Kayle Larkin
CEO, Larkin SEO LLC
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Wednesday — June 14th, 2023
Networking
Coffee Talk: How generative AI will change SEO as a profession
Coffee Talk: How generative AI will change SEO as a profession
If your calendar provider is not listed,
please add the session details manually.
Dave Davies, Awareness Team Lead, Weights & Biases
Britney Muller, Consultant, Britney Muller Inc.
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy, and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, as well as other industry publications. He has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs and marketer need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX Advanced.
Speaker
Britney Muller
Consultant, Britney Muller Inc.
Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Coffee Talk: How generative AI will change SEO as a profession
Still need to register? Grab your free pass here.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation about the generative AI challenges and opportunities SEOs are currently facing.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Dave Davies
Awareness Team Lead, Weights & Biases
Britney Muller
Consultant, Britney Muller Inc.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Coffee Talk: The ins and outs of automation and smart bidding
Coffee Talk: The ins and outs of automation and smart bidding
If your calendar provider is not listed,
please add the session details manually.
Menachem Ani, Founder, JXT Group
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Coffee Talk: The ins and outs of automation and smart bidding
Still need to register? Grab your free pass here.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation about the automation and smart bidding challenges and opportunities search marketers are currently facing.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Menachem Ani
Founder, JXT Group
Moderator
Greg Finn
CMO, Cypress North
Coffee Talk: GA4 pitfalls to avoid
Coffee Talk: GA4 pitfalls to avoid
If your calendar provider is not listed,
please add the session details manually.
Moderator:
Constantine von Hoffman, Managing Editor, MarTech
Moderator
Constantine von Hoffman
Managing Editor, MarTech
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Coffee Talk: GA4 pitfalls to avoid
Still need to register? Grab your free pass here.
Session overview
Before we kick off day two of SMX Advanced, join us for an engaging conversation about the Google Analytics 4 challenges and opportunities search marketers are currently facing.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
If your calendar provider is not listed,
please add the session details manually.
Moderator
Constantine von Hoffman
Managing Editor, MarTech
Break
Keynote
Advertising and conversational AI: Microsoft weighs in
Advertising and conversational AI: Microsoft weighs in
If your calendar provider is not listed,
please add the session details manually.
Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising, Microsoft
Greg Finn, CMO, Cypress North
Speaker
Kya Sainsbury-Carter
Corporate Vice President, Microsoft Advertising, Microsoft
Kya Sainsbury-Carter leads the advertising team at Microsoft and is responsible for building and scaling Microsoft’s search, native, display, video, retail media and partnership offerings with more than $18 billion in annual revenue. With employees around the globe, the Microsoft Advertising team under Kya empowers monetization for Microsoft, key partners and the open web.
Kya has been with Microsoft for more than 16 years, all in the advertising business. She has played a number of leadership roles across Sales, Strategy, Operations, and Partner Management functions and across all channels and customer segments. Kya has built her brand on bridging from strategy to execution, synthesizing the complex into actionable, high-impact collaboration and servant leadership.
In recent years, in her role as VP of Global Partner Sales, Kya led the transition of Strategic Search Sales back from Yahoo, built up the 3P business in partnership with BD and Engineering, served as the business lead on the Xandr and Netflix deals, and has played a leadership role in Microsoft’s LGBTQ+ employee resource groups. Kya is a passionate people leader, known for cultivating productive and trust-based relationships, and for bringing humor and kind, direct communications to all she does.
Prior to Microsoft, Kya held roles in client service, product management, and ecommerce and was involved in the early days of what is now known as cloud computing. Kya also worked as a financial analyst and a restaurant manager. She remains a committed Deadhead and a passionate international traveler.
Today, she lives in Bellevue, WA with her husband of 25 years, Neil. Kya is the proud mama of two beautiful, kind, smart sons – Mason (21) and Burch (18). She earned her MBA from Thunderbird School of Global Management and her undergraduate degree from University of Arkansas.
Speaker
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Advertising and conversational AI: Microsoft weighs in
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Session overview
Conversational search has arrived with the new Bing. While chat has made an instant impact on search, it has also brought about questions regarding the future of advertising and how advertisers can thrive in this new reality.
Don't miss this exclusive keynote exploring the new opportunities that conversational, chat-based search may bring and what it means for traditional PPC advertising as we know it.
Together, Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising, and moderator Greg Finn, Partner at Cypress North, will discuss the impact of conversational search on PPC, challenges and opportunities presented by this new search landscape, and how businesses can adapt their PPC strategies to remain effective. They'll also examine the role of machine learning and natural language processing in advertising and how to find success with these new technologies.
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Speakers
Kya Sainsbury-Carter
Corporate Vice President, Microsoft Advertising, Microsoft
Greg Finn
CMO, Cypress North
Break
Sessions
Increasing SERP visibility with structured data and schema testing
Increasing SERP visibility with structured data and schema testing
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Tanner Zoromski, SEO Manager, Merkle Inc
Speaker
Tanner Zoromski
SEO Manager, Merkle Inc
Tanner Zoromski is a SEO Manager with 4 years of experience across ecommerce. Tanner is well known for innovative technical solutions as well as cross channel collaboration aimed at driving incremental growth. He has a degree in History from the University of Wisconsin Madison, as well as a certificate in business.
Currently, Tanner is leading a team on several enterprise level sites and assisted in successful site migrations, coordinated technical releases, and assisted in non-brand revenue growth. His experience has primarily been centered around retail, ensuring that SEO strategies are holistic and can drive KPIs across all levels of the business.
When Tanner is not SEO-ing, he enjoys running marathons or catching waves on the California coast. Tanner is committed to data driven success and strives to help other team members grow in a positive working environment.
Increasing SERP visibility with structured data and schema testing
Still need to register? Grab your free pass here.
Session overview
As search engines continue to evolve and modify search engine results pages, how important will the implementation of structured data be when communicating a page’s contents? Whether attempting to rank in rich snippets or be ready for Google’s refinements, the different types of structured data play an important role when improving SERP visibility and organic traffic.
Join Tanner Zoromski, SEO Manger at Merkle Inc, as he discusses the importance of structured data and shows you how to test different types of schema markup in the ever-changing landscape of SEO.
After this session, you’ll be able to:
- Understand the role of structured data within SEO
- Leverage different structured data/schema markups to stay relevant in an agile channel
- Establish and define the structure of an SEO SERP test
If your calendar provider is not listed,
please add the session details manually.
Speakers
Tanner Zoromski
SEO Manager, Merkle Inc
SEO
Overtime live Q&A - Increasing SERP visibility with structured data and schema testing
Overtime live Q&A - Increasing SERP visibility with structured data and schema testing
If your calendar provider is not listed,
please add the session details manually.
Tanner Zoromski, SEO Manager, Merkle Inc
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Tanner Zoromski
SEO Manager, Merkle Inc
Tanner Zoromski is a SEO Manager with 4 years of experience across ecommerce. Tanner is well known for innovative technical solutions as well as cross channel collaboration aimed at driving incremental growth. He has a degree in History from the University of Wisconsin Madison, as well as a certificate in business.
Currently, Tanner is leading a team on several enterprise level sites and assisted in successful site migrations, coordinated technical releases, and assisted in non-brand revenue growth. His experience has primarily been centered around retail, ensuring that SEO strategies are holistic and can drive KPIs across all levels of the business.
When Tanner is not SEO-ing, he enjoys running marathons or catching waves on the California coast. Tanner is committed to data driven success and strives to help other team members grow in a positive working environment.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Increasing SERP visibility with structured data and schema testing
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Tanner Zoromski
SEO Manager, Merkle Inc
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
How to test RSAs like a pro
How to test RSAs like a pro
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Brad Geddes, Co-Founder, Adalysis
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
How to test RSAs like a pro
Still need to register? Grab your free pass here.
Session overview
Ads are the only part of your search account that users actually see. This is your opportunity to convince a searcher to become your next customer. When it comes to Google's RSAs, or responsive search ads, most companies give Google full control over their brand message. This management style often results in confusing ads and poor results.
Join Brad Geddes, Co-Founder of Adalysis, to look at how you can take control of your RSAs to ensure they work for you.
After this session, you'll be able to:
- Properly create RSAs so they speak to searchers
- Test different RSAs to increase your revenue
- Balance automation and human creativity for the ultimate ad copy
If your calendar provider is not listed,
please add the session details manually.
Speakers
Brad Geddes
Co-Founder, Adalysis
Sponsored by: Adalysis
Adalysis is an award-winning PPC Tool that helps you get the most out of your Google Ads and Microsoft Ads accounts.
Automated recommendations make it easy for you to find and apply quick wins across your account. Data Analysis tools allow you to gain insights from your data. Scale tools allow you to easily build, analyze, and manage your account no matter how small or large your accounts.
Take a free trial of Adalysis, the tool built by the PPC Pros for PPC Pros.
PPC
Overtime live Q&A - How to test RSAs like a pro
Overtime live Q&A - How to test RSAs like a pro
If your calendar provider is not listed,
please add the session details manually.
Brad Geddes, Co-Founder, Adalysis
Moderator:
Leslie Bacon, SVP of Marketing Solutions, Third Door Media
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Moderator
Leslie Bacon
SVP of Marketing Solutions, Third Door Media
Leslie is SVP, Marketing Solutions at Third Door Media.
Third Door Media empowers digital marketing professionals by providing trusted content and educational services. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers. It also is the producer of the MarTech Conference and Search Marketing Expo – SMX conference series. The company is also a leading provider of marketing solutions to purveyors of software and services to the marketing community. Those services include lead generation, content creation and content amplification.
Overtime live Q&A - How to test RSAs like a pro
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Brad Geddes
Co-Founder, Adalysis
Moderator
Leslie Bacon
SVP of Marketing Solutions, Third Door Media
Sponsored by: Adalysis
Adalysis is an award-winning PPC Tool that helps you get the most out of your Google Ads and Microsoft Ads accounts.
Automated recommendations make it easy for you to find and apply quick wins across your account. Data Analysis tools allow you to gain insights from your data. Scale tools allow you to easily build, analyze, and manage your account no matter how small or large your accounts.
Take a free trial of Adalysis, the tool built by the PPC Pros for PPC Pros.
Get organized: Ad campaign structure in a changing world
Get organized: Ad campaign structure in a changing world
If your calendar provider is not listed,
please add the session details manually.
Andrea Cruz, Director of Client Strategy, Tinuiti
Greg Kohler, Digital Marketing Manager, ServiceMaster Brands
Melissa Mackey, Owner, Beyond the Paid
Speaker
Andrea Cruz
Director of Client Strategy, Tinuiti
Andrea Cruz recently joined Tinuiti as a Director of Client Strategy.
In the past, she led and executed demand generation programs for clients. Andrea has been responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Speaker
Greg Kohler
Digital Marketing Manager, ServiceMaster Brands
Greg is a Digital Marketing Manager with a focus on lead generation and branding. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. He graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.
Speaker
Melissa Mackey
Owner, Beyond the Paid
Melissa Mackey is the owner of Beyond the Paid. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Get organized: Ad campaign structure in a changing world
Still need to register? Grab your free pass here.
Session overview
Is Performance Max the only way forward in paid search? Are keywords really going away? Do match types even matter anymore? What’s the best way to approach local campaign organization?
Join this lively panel hosted by Melissa Mackey, Owner of Beyond the Paid, to get expert answers to these questions and understand campaign structure best practices in an always-changing PPC world. You'll learn the most effective ways to use Performance Max, smart bidding, and other campaign tactics. Plus, you'll explore negative keywords, match types, and other factors impacting campaign organization.
After this session, you'll be able to:
- Decide what campaign organization tactics make sense for you
- Effectively test and iterate different ad copy and keywords
- Utilize all keyword and ad formats efficiently
- Streamline campaign management
If your calendar provider is not listed,
please add the session details manually.
Speakers
Andrea Cruz
Director of Client Strategy, Tinuiti
Greg Kohler
Digital Marketing Manager, ServiceMaster Brands
Melissa Mackey
Owner, Beyond the Paid
PPC
Overtime live Q&A - Get organized: Ad campaign structure in a changing world
Overtime live Q&A - Get organized: Ad campaign structure in a changing world
If your calendar provider is not listed,
please add the session details manually.
Andrea Cruz, Director of Client Strategy, Tinuiti
Greg Kohler, Digital Marketing Manager, ServiceMaster Brands
Melissa Mackey, Owner, Beyond the Paid
Speaker
Andrea Cruz
Director of Client Strategy, Tinuiti
Andrea Cruz recently joined Tinuiti as a Director of Client Strategy.
In the past, she led and executed demand generation programs for clients. Andrea has been responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Speaker
Greg Kohler
Digital Marketing Manager, ServiceMaster Brands
Greg is a Digital Marketing Manager with a focus on lead generation and branding. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. He graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.
Speaker
Melissa Mackey
Owner, Beyond the Paid
Melissa Mackey is the owner of Beyond the Paid. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Overtime live Q&A - Get organized: Ad campaign structure in a changing world
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Andrea Cruz
Director of Client Strategy, Tinuiti
Greg Kohler
Digital Marketing Manager, ServiceMaster Brands
Melissa Mackey
Owner, Beyond the Paid
Break
Sessions
A 360-degree view of CTV’s impact on other ad channels
A 360-degree view of CTV’s impact on other ad channels
If your calendar provider is not listed,
please add the session details manually.
Jon Zucker, Senior Product Marketing Manager, MNTN
Speaker
Jon Zucker
Senior Product Marketing Manager, MNTN
Jon Zucker is Senior Product Marketing Manager at MNTN.
A 360-degree view of CTV’s impact on other ad channels
Still need to register? Grab your free pass here.
Session overview
Connected TV isn't just producing incredible performance marketing outcomes on TV -- its halo effect is boosting outcomes across the entire advertising board. But how can digital performance marketers take advantage of the platform to generate better outcomes? And how much time, resources, and effort do they need to invest to make it happen? (Spoiler alert: very little.)
Join Jon Zucker, Senior Product Marketing Manager at MNTN, as he gives an insider's look at how marketers are successfully using CTV to generate better outcomes for paid search and social.
After this session, you'll be able to:
- List the opportunities that CTV’s halo effect unlocks
- Draw inspiration from real success stories from brands
- Implement actionable insights to supercharge PPC and SEO marketing efforts
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jon Zucker
Senior Product Marketing Manager, MNTN
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Entity SEO and AI: How to dominate SERPs in the next two years
Entity SEO and AI: How to dominate SERPs in the next two years
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Timothy Warren, CEO, Helium SEO
Speaker
Timothy Warren
CEO, Helium SEO
Timothy Warren is a serial entrepreneur and the founder of the Helium family of brands, including Helium SEO, Helium Interactive and Venture Automotive. He serves as the President and CEO of Helium SEO, which is a technology driven digital marketing agency that provides data driven digital marketing and leverages AI and Machine Learning to provide superior SEO results for mid-sized and enterprise businesses. Helium SEO has 50+ employees throughout 15 states and is headquartered in Cincinnati, OH. Helium SEO was recently named the 5th fastest growing company in Cincinnati, the 10th largest Marketing and Advertising Agency in Cincinnati, and ranks #679 on the Inc 5000 list of fastest growing companies. Timothy travels often to speaking events and loves speaking & training audiences on SEO and digital marketing methods that are new and driving results.
Timothy was a medical student at Ohio University who left medical school in 2008 to pursue his dreams of being an entrepreneur. He gravitated to advertising sales and led and grew sales teams for corporate America before starting his own agency in 2013. In 2013 he founded SEO Exposed with his wife and business partner, and together they grew the company to one of the leading digital agencies in the Midwest before being acquired by Skylight Partners in 2016. Soon thereafter he left and founded Helium, which is where he is active today. When he is not working in his companies Tim is either chasing his three kids around a park in Cincinnati or riding his motorcycle. In his spare time Tim enjoys real estate investing, weightlifting, fitness, angel investing, and learning new things.
Entity SEO and AI: How to dominate SERPs in the next two years
Still need to register? Grab your free pass here.
Session overview
What is Entity SEO, and why does it matter? If "things not strings" is the future of SEO, how does that change how you optimize sites? How does AI help you optimize for Entities, and is it necessary? If content has always been key to SEO, why is this any different? And if you don't use AI content, can you win at Entity SEO in the next two years?
Join Tim Warren, CEO of Helium SEO, as he walks through how the best sites are leveraging a hub and spoke model to succeed with Entity SEO. You'll also hear which tools he's using to do this (including the best AI tools available) and an actionable guide for how to do this for yourself.
After this session, you’ll be able to:
- Create content for Entities and build Entity frameworks on your sites
- Understand which AI tools you need and their importance
- Better predict future algorithm changes
- Leverage Entity content to create evergreen SEO campaigns
- Actually rank lower DR sites for highly competitive keywords
If your calendar provider is not listed,
please add the session details manually.
Speakers
Timothy Warren
CEO, Helium SEO
SEO
Overtime live Q&A - Entity SEO and AI: How to dominate SERPs in the next two years
Overtime live Q&A - Entity SEO and AI: How to dominate SERPs in the next two years
If your calendar provider is not listed,
please add the session details manually.
Timothy Warren, CEO, Helium SEO
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Timothy Warren
CEO, Helium SEO
Timothy Warren is a serial entrepreneur and the founder of the Helium family of brands, including Helium SEO, Helium Interactive and Venture Automotive. He serves as the President and CEO of Helium SEO, which is a technology driven digital marketing agency that provides data driven digital marketing and leverages AI and Machine Learning to provide superior SEO results for mid-sized and enterprise businesses. Helium SEO has 50+ employees throughout 15 states and is headquartered in Cincinnati, OH. Helium SEO was recently named the 5th fastest growing company in Cincinnati, the 10th largest Marketing and Advertising Agency in Cincinnati, and ranks #679 on the Inc 5000 list of fastest growing companies. Timothy travels often to speaking events and loves speaking & training audiences on SEO and digital marketing methods that are new and driving results.
Timothy was a medical student at Ohio University who left medical school in 2008 to pursue his dreams of being an entrepreneur. He gravitated to advertising sales and led and grew sales teams for corporate America before starting his own agency in 2013. In 2013 he founded SEO Exposed with his wife and business partner, and together they grew the company to one of the leading digital agencies in the Midwest before being acquired by Skylight Partners in 2016. Soon thereafter he left and founded Helium, which is where he is active today. When he is not working in his companies Tim is either chasing his three kids around a park in Cincinnati or riding his motorcycle. In his spare time Tim enjoys real estate investing, weightlifting, fitness, angel investing, and learning new things.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Entity SEO and AI: How to dominate SERPs in the next two years
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Timothy Warren
CEO, Helium SEO
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
10 advanced strategies for optimizing your Google Ads account
10 advanced strategies for optimizing your Google Ads account
If your calendar provider is not listed,
please add the session details manually.
Sam Tomlinson, Executive VP, Strategy & Analytics, Warschawski
Speaker
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
With a background spanning business, data and finance, Sam Tomlinson is a radically different kind of marketer – one with a singular focus of making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise and deep understanding of brand, allow him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
In his role as EVP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. His brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam is a member of the Paid Search Association Board. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
In addition to his role at Warschawski, Sam is a managing partner at W Ventures, a one-of-a-kind VC and accelerator company that focuses on high growth potential companies based in or willing to relocate to or co-headquarter in the Baltimore/Washington region. As a managing partner, Sam supports portfolio management and acquisition while using his expertise in analytics and performance marketing to challenge the status quo, identify hidden opportunities, develop novel strategies and build scalable systems to capitalize on opportunities.
Sam completed his undergraduate degree at Franklin & Marshall College, and received his MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.
10 advanced strategies for optimizing your Google Ads account
Still need to register? Grab your free pass here.
Session overview
Google Ads remains one of the most important platforms for businesses of all sizes and scales -- but with constant updates, increasing automation, and the loss of many “traditional" control levers, finding the right balance between investment and returns can be incredibly difficult.
Join Sam Tomlinson, Executive VP of Strategy & Analytics at Warschawski, as he reveals ten strategies to optimize your Google Ads account -- from how to properly configure your account to thrive with automated bidding to targeting the right audience, properly testing your RSAs, and ensuring Google is optimizing off of what matters to you. You'll leave this session with actionable knowledge of how to make your campaigns more effective and efficient.
After this session, you'll be able to:
- Use data to optimize your ad campaigns and increase conversions
- Improve account, campaign, and ad group configuration
- Create compelling ad copy and landing pages that resonate with your target audience
- Leverage Google's ad extensions and audience targeting options to reach the right people at the right time
If your calendar provider is not listed,
please add the session details manually.
Speakers
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
PPC
Overtime live Q&A - 10 advanced strategies for optimizing your Google Ads account
Overtime live Q&A - 10 advanced strategies for optimizing your Google Ads account
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Sam Tomlinson, Executive VP, Strategy & Analytics, Warschawski
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
With a background spanning business, data and finance, Sam Tomlinson is a radically different kind of marketer – one with a singular focus of making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise and deep understanding of brand, allow him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
In his role as EVP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. His brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam is a member of the Paid Search Association Board. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
In addition to his role at Warschawski, Sam is a managing partner at W Ventures, a one-of-a-kind VC and accelerator company that focuses on high growth potential companies based in or willing to relocate to or co-headquarter in the Baltimore/Washington region. As a managing partner, Sam supports portfolio management and acquisition while using his expertise in analytics and performance marketing to challenge the status quo, identify hidden opportunities, develop novel strategies and build scalable systems to capitalize on opportunities.
Sam completed his undergraduate degree at Franklin & Marshall College, and received his MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - 10 advanced strategies for optimizing your Google Ads account
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
Moderator
Greg Finn
CMO, Cypress North
Break
Sessions
E-E-A-T: Making experience and expertise your content advantage
E-E-A-T: Making experience and expertise your content advantage
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Melissa Fach, Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Speaker
Melissa Fach
Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Melissa Fach is the Lead SEO Content Manager for Kelley Blue Book & Autotrader. She has been in the SEO field for 17 years. While owning her own consultancy, she worked for several industry companies focusing on optimizing content and ensuring articles about SEO were factual. Melissa has worked as an SEO editor for Semrush, Moz, SEJ, and AuthorityLabs. She also worked at Pubcon for 5 years as their Community Manager.
E-E-A-T: Making experience and expertise your content advantage
Still need to register? Grab your free pass here.
Session overview
Creating content that ranks well on Google is a lot harder today than it was just a few years ago. Google continues to raise the bar, but they consistently update the marketing community by explaining what they are looking for if you hope to rank. Namely: Experience, Expertise, Authoritativeness and Trust, or E-E-A-T
Join Melissa Fach, Lead SEO Content manager for Kelley Blue Book and Autotrader, as she breaks down E-E-A-T, YMYL, and other factors that must be considered when creating a content marketing strategy that will beat your competitors and meet your consumers' needs.
After this session, you'll be able to:
- Understand exactly what the new E (experience) means when it comes to E-E-A-T
- Create an effective content strategy in an AI world
- Explain why you should double down on subject matter expertise in your content
If your calendar provider is not listed,
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Speakers
Melissa Fach
Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
SEO
Overtime live Q&A - E-E-A-T: Making experience and expertise your content advantage
Overtime live Q&A - E-E-A-T: Making experience and expertise your content advantage
If your calendar provider is not listed,
please add the session details manually.
Melissa Fach, Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Melissa Fach
Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Melissa Fach is the Lead SEO Content Manager for Kelley Blue Book & Autotrader. She has been in the SEO field for 17 years. While owning her own consultancy, she worked for several industry companies focusing on optimizing content and ensuring articles about SEO were factual. Melissa has worked as an SEO editor for Semrush, Moz, SEJ, and AuthorityLabs. She also worked at Pubcon for 5 years as their Community Manager.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - E-E-A-T: Making experience and expertise your content advantage
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Melissa Fach
Lead SEO Content Manager, Cox Automotive - KBB & Autotrader
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Unlocking hidden insights and optimizations with Performance Max campaigns
Unlocking hidden insights and optimizations with Performance Max campaigns
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Navah Hopkins, Brand Evangelist, Optmyzr
Speaker
Navah Hopkins
Brand Evangelist, Optmyzr
A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Unlocking hidden insights and optimizations with Performance Max campaigns
Still need to register? Grab your free pass here.
Session overview
Performance Max is a powerful ad tool that can do a lot of good for brands that harness its full potential. The problem is it can feel like a black box and forces advertisers who might not have leaned into visual creative to embrace those formats.
Join Navah Hopkins, Brand Evangelist, Optmyzr, to overcome the stress over the "loss of control" with her actionable and data-driven power presentation. You'll learn how to make the most of PMax without sacrificing account structures that may have served you well in the past.
After this session, you'll be able to:
- Segment ad spend distribution and gain insights into auction prices and viability of budget
- Easily set up audience signals and creative assets to ensure they are there from day one
- Implement account structures that protect traditional campaigns, including account level negatives, dynamic target exclusions, and display placements.
If your calendar provider is not listed,
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Speakers
Navah Hopkins
Brand Evangelist, Optmyzr
Sponsored by: Optmyzr
Optmyzr is an award-winning PPC management software suite that helps advertisers worldwide reclaim control of their PPC campaigns. When ad engines apply the same automation and make similar decisions for every account, it can feel like advertisers are no longer in charge. From juniors to PPC pros, Optmyzr gives advertisers the final say over what their campaigns do.
YouTube Ads: Unlocking high impact at minimal cost
YouTube Ads: Unlocking high impact at minimal cost
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Cory Henke, CEO / Founder, Variable Media
Speaker
Cory Henke
CEO / Founder, Variable Media
With over 15 years of experience in digital marketing and a five-year-in-a-row speaker at Hero Conference, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.
YouTube Ads: Unlocking high impact at minimal cost
Still need to register? Grab your free pass here.
Session overview
YouTube is one of the most powerful platforms for advertising. With more than 2 billion active users, it's the second-largest search engine after Google, making it a crucial channel to reach your target audience.
Join Cory Henke, CEO and founder of Variable Media, as he reveals several highly-effective advertising formats and features that capture more attention at a fraction of the cost. You'll learn how In-Feed, Skippable, Non-Skippable, and Bumpers all contribute to capturing audience attention and influencing new user behavior. You'll also hear an analysis of key case studies that illustrate the distinction between awareness and direct response strategies.
After this session, you'll be able to:
- Determine the optimal bid strategy for driving awareness or direct response
- Confidently test and implement the new In-Feed ad placement
- Develop a comprehensive and effective high-reach YouTube advertising plan
If your calendar provider is not listed,
please add the session details manually.
Speakers
Cory Henke
CEO / Founder, Variable Media
PPC
Overtime live Q&A - YouTube Ads: Unlocking high impact at minimal cost
Overtime live Q&A - YouTube Ads: Unlocking high impact at minimal cost
If your calendar provider is not listed,
please add the session details manually.
Cory Henke, CEO / Founder, Variable Media
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Cory Henke
CEO / Founder, Variable Media
With over 15 years of experience in digital marketing and a five-year-in-a-row speaker at Hero Conference, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - YouTube Ads: Unlocking high impact at minimal cost
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Cory Henke
CEO / Founder, Variable Media
Moderator
Greg Finn
CMO, Cypress North
Break
Sessions
Perfecting prompts for SEO content development
Perfecting prompts for SEO content development
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Shelly Fagin, Director Growth Marketing, SEO, Intuit Credit Karma
Speaker
Shelly Fagin
Director Growth Marketing, SEO, Intuit Credit Karma
Shelly is the current Director of SEO at Credit Karma. Before CK, she was the Sr SEO Product Manager at Cox Automotive, Autotrader, and KBB.com.
Shelly is also a proud Brand Ambassador for powerhouse SEO Tool Company, Semrush, and a former Community Manager who helped found their Facebook Community- the Semrush Allstars.
She started working in web development over 21 years ago, and shortly after, her obsession with SEO began. Shelly is a coder at heart, enjoys building WordPress sites, and specializes in Technical SEO and auditing. Shelly has worked with tons of different niches and companies of all sizes- from small local businesses, E-commerce driven brands, High-Traffic Publishers, and Food & Lifestyle Bloggers all the way up to Enterprise in-house and consultancy.
Perfecting prompts for SEO content development
Still need to register? Grab your free pass here.
Session overview
As AI-powered language models like ChatGPT become an indispensable part of the modern content creation process, it is crucial for SEOs, writers, and copy editors to harness their full potential.
Join Shelly Fagin, Director of Growth Marketing and SEO at Intuit Credit Karma, to discover the art of perfecting your prompts for SEO content strategy and development. She'll delve into the process of crafting exceptional prompts which will lead to compelling and high-quality content that readers will value and that ranks.
After this session, you'll be able to:
- Understand ChatGPT and the role it should be playing in SEO content creation
- Craft effective prompts with clarity, specificity, and context to yield targeted results
- Unlock creativity through iterative prompting
If your calendar provider is not listed,
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Speakers
Shelly Fagin
Director Growth Marketing, SEO, Intuit Credit Karma
SEO
Overtime live Q&A - Perfecting prompts for SEO content development
Overtime live Q&A - Perfecting prompts for SEO content development
If your calendar provider is not listed,
please add the session details manually.
Shelly Fagin, Director Growth Marketing, SEO, Intuit Credit Karma
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Shelly Fagin
Director Growth Marketing, SEO, Intuit Credit Karma
Shelly is the current Director of SEO at Credit Karma. Before CK, she was the Sr SEO Product Manager at Cox Automotive, Autotrader, and KBB.com.
Shelly is also a proud Brand Ambassador for powerhouse SEO Tool Company, Semrush, and a former Community Manager who helped found their Facebook Community- the Semrush Allstars.
She started working in web development over 21 years ago, and shortly after, her obsession with SEO began. Shelly is a coder at heart, enjoys building WordPress sites, and specializes in Technical SEO and auditing. Shelly has worked with tons of different niches and companies of all sizes- from small local businesses, E-commerce driven brands, High-Traffic Publishers, and Food & Lifestyle Bloggers all the way up to Enterprise in-house and consultancy.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Perfecting prompts for SEO content development
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Shelly Fagin
Director Growth Marketing, SEO, Intuit Credit Karma
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
The May 23rd Google Marketing Livestream: Reactions from the experts
The May 23rd Google Marketing Livestream: Reactions from the experts
If your calendar provider is not listed,
please add the session details manually.
Julie Friedman Bacchini, President, Neptune Moon LLC
Gil Gildner, Co-founder, Discosloth
Melissa Liu, Associate Media Director, Search, RPA
Julia Vyse, Digital Director, iProspect Canada
Speaker
Julie Friedman Bacchini
President, Neptune Moon LLC
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since literally the beginning, she has truly seen it all. She and her blog appear regularly on many top influencer lists, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is often a sought-after source for PPC commentary. A frequent industry webinar and podcast guest, Julie is also the host and Managing Director of PPC Chat – a very active industry hashtag, weekly chat dedicated to paid search topics and community - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.
Speaker
Gil Gildner
Co-founder, Discosloth
Gil Gildner is the co-founder of Discosloth, a boutique PPC agency focused on ecommerce and SaaS. He is the co-author of the bestselling textbooks Becoming A Digital Marketer, used in dozens of universities across the globe, and Building A Successful Micro-Agency. He has traveled to over 50 countries, and tries to add more each year.
Speaker
Melissa Liu
Associate Media Director, Search, RPA
Melissa Liu is a seasoned digital marketing expert with over a decade of paid search experience. She started her career in NY working at several holding companies supporting brands like Coca-Cola, Aetna, and GSK. She quickly climbed the ranks and became a director within 5 years. Having worked in and developed performance media solutions in the USA, New Zealand, Australia, and China, she can offer valuable insights across countless markets and verticals. Her exceptional ability as an artist also helps her to inject creativity into a specialism that can often be mechanical, driving business growth and compelling results for her clients.
Speaker
Julia Vyse
Digital Director, iProspect Canada
Julia Vyse is a Digital Director for iProspect Canada - West Coast, aiming to bring harmony to large-scale programs where search, paid social and other PPC platforms can often silo away from other types of media.
She has spent her career focused on performance media for large enterprises of all kinds.
The May 23rd Google Marketing Livestream: Reactions from the experts
Still need to register? Grab your free pass here.
Session overview
Every year, Google announces changes and updates on Google Ads products, as well as trends and insights during a hotly-anticipated live stream event. Sometimes, the news is exciting. Sometimes, it's anxiety-inducing. But no matter the announcements, it's always a good idea to listen to what's said, assess the implications, disregard the irrelevant, and prepare for what's next. With all the changes surrounding conversational AI, the information from this year's event will be especially important to dissect.
Join this insightful, all-star panel of seasoned PPC experts as they discuss just that! Together, they'll dig into the announcements from Google's May 23rd live stream -- and distill the important issues you should be aware of... and those that are a little less important. There's bound to be some varying opinions among the panelists, so don't miss this highly informative -- and doubtless entertaining -- discussion.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Julie Friedman Bacchini
President, Neptune Moon LLC
Gil Gildner
Co-founder, Discosloth
Melissa Liu
Associate Media Director, Search, RPA
Julia Vyse
Digital Director, iProspect Canada
PPC
Overtime live Q&A - The May 23rd Google Marketing Livestream: Reactions from the experts
Overtime live Q&A - The May 23rd Google Marketing Livestream: Reactions from the experts
If your calendar provider is not listed,
please add the session details manually.
Julie Friedman Bacchini, President, Neptune Moon LLC
Gil Gildner, Co-founder, Discosloth
Melissa Liu, Associate Media Director, Search, RPA
Julia Vyse, Digital Director, iProspect Canada
Speaker
Julie Friedman Bacchini
President, Neptune Moon LLC
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since literally the beginning, she has truly seen it all. She and her blog appear regularly on many top influencer lists, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is often a sought-after source for PPC commentary. A frequent industry webinar and podcast guest, Julie is also the host and Managing Director of PPC Chat – a very active industry hashtag, weekly chat dedicated to paid search topics and community - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.
Speaker
Gil Gildner
Co-founder, Discosloth
Gil Gildner is the co-founder of Discosloth, a boutique PPC agency focused on ecommerce and SaaS. He is the co-author of the bestselling textbooks Becoming A Digital Marketer, used in dozens of universities across the globe, and Building A Successful Micro-Agency. He has traveled to over 50 countries, and tries to add more each year.
Speaker
Melissa Liu
Associate Media Director, Search, RPA
Melissa Liu is a seasoned digital marketing expert with over a decade of paid search experience. She started her career in NY working at several holding companies supporting brands like Coca-Cola, Aetna, and GSK. She quickly climbed the ranks and became a director within 5 years. Having worked in and developed performance media solutions in the USA, New Zealand, Australia, and China, she can offer valuable insights across countless markets and verticals. Her exceptional ability as an artist also helps her to inject creativity into a specialism that can often be mechanical, driving business growth and compelling results for her clients.
Speaker
Julia Vyse
Digital Director, iProspect Canada
Julia Vyse is a Digital Director for iProspect Canada - West Coast, aiming to bring harmony to large-scale programs where search, paid social and other PPC platforms can often silo away from other types of media.
She has spent her career focused on performance media for large enterprises of all kinds.
Overtime live Q&A - The May 23rd Google Marketing Livestream: Reactions from the experts
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Julie Friedman Bacchini
President, Neptune Moon LLC
Gil Gildner
Co-founder, Discosloth
Melissa Liu
Associate Media Director, Search, RPA
Julia Vyse
Digital Director, iProspect Canada
Break
Sessions
Need for speed: SEO strategies for rapid crawling and indexing
Need for speed: SEO strategies for rapid crawling and indexing
If your calendar provider is not listed,
please add the session details manually.
Jes Scholz, Group CMO, Ringier
Speaker
Jes Scholz
Group CMO, Ringier
Jes Scholz is a marketing & SEO consultant specialising in the future of digital. Working for the Swiss media company Ringier as their Group CMO, she leads teams that support news and marketplace brands across Europe & Africa.
Need for speed: SEO strategies for rapid crawling and indexing
Still need to register? Grab your free pass here.
Session overview
With the rise of generative AI, the pace of content creation has been revved up, but Google's resources are finite. It can only crawl and index a limited amount of the content on the web. To smoke your competition, you need to capture Googlebot's attention for your new content.
Join Jes Scholz, SEO consultant and marketing futurist, for this actionable-tip-packed presentation where she'll show you how to boost your SEO performance with lightning-fast crawling and indexing techniques.
After this session, you'll be able to:
- Measure crawling with metrics that matter
- Implement the tactics that really impact crawling speed (and avoid those that don't!)
- Drive up indexing for maximum content visibility
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jes Scholz
Group CMO, Ringier
SEO
Overtime live Q&A - Need for speed: SEO strategies for rapid crawling and indexing
Overtime live Q&A - Need for speed: SEO strategies for rapid crawling and indexing
If your calendar provider is not listed,
please add the session details manually.
Jes Scholz, Group CMO, Ringier
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Jes Scholz
Group CMO, Ringier
Jes Scholz is a marketing & SEO consultant specialising in the future of digital. Working for the Swiss media company Ringier as their Group CMO, she leads teams that support news and marketplace brands across Europe & Africa.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Need for speed: SEO strategies for rapid crawling and indexing
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jes Scholz
Group CMO, Ringier
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
A PPC marketer's guide to retail media
A PPC marketer's guide to retail media
If your calendar provider is not listed,
please add the session details manually.
Elizabeth Marsten, Vice President, Commerce Media Strategic Services, Tinuiti
Speaker
Elizabeth Marsten
Vice President, Commerce Media Strategic Services, Tinuiti
Elizabeth Marsten is the VP, Commerce Media Strategic Services at Tinuiti, where she works with teams in advancing cross-functional strategic enterprise services through program development, advertising and sales support on emerging marketplaces, such as Amazon, Walmart, Target, Instacart, Kroger and Criteo Retail Media. She is also responsible for delivering a holistic ecommerce strategy across these channels in product and services. With more than 16 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also a regular contributor to AdWeek on retail media. When she’s not sharing her professional expertise, Elizabeth likes to practice Kendo, a Japanese martial art.
A PPC marketer's guide to retail media
Still need to register? Grab your free pass here.
Session overview
Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this... because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.
Join Elizabeth Marsten, Group Director, Marketplace Strategic Services at Tinuiti, as she explains how the worlds of search engine paid search management and retail media are about to collide in the forecasted third and largest wave of digital advertising spend in the last 20 years.
After this session, you’ll be able to:
- Understand retail media, placements, and types
- Identify potential crossover opportunities or mistakes to avoid
- Know how Google and Microsoft are participating in retail media today
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Speakers
Elizabeth Marsten
Vice President, Commerce Media Strategic Services, Tinuiti
PPC
Overtime live Q&A - A PPC marketer's guide to retail media
Overtime live Q&A - A PPC marketer's guide to retail media
If your calendar provider is not listed,
please add the session details manually.
Elizabeth Marsten, Vice President, Commerce Media Strategic Services, Tinuiti
Moderator:
Matt Van Wagner, President, Find Me Faster
Speaker
Elizabeth Marsten
Vice President, Commerce Media Strategic Services, Tinuiti
Elizabeth Marsten is the VP, Commerce Media Strategic Services at Tinuiti, where she works with teams in advancing cross-functional strategic enterprise services through program development, advertising and sales support on emerging marketplaces, such as Amazon, Walmart, Target, Instacart, Kroger and Criteo Retail Media. She is also responsible for delivering a holistic ecommerce strategy across these channels in product and services. With more than 16 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading marketing conferences in North America and is also a regular contributor to AdWeek on retail media. When she’s not sharing her professional expertise, Elizabeth likes to practice Kendo, a Japanese martial art.
Moderator
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Overtime live Q&A - A PPC marketer's guide to retail media
Still need to register? Grab your free pass here.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Elizabeth Marsten
Vice President, Commerce Media Strategic Services, Tinuiti
Moderator
Matt Van Wagner
President, Find Me Faster
Break
Networking
Coffee Talk: Surviving algorithm updates
Coffee Talk: Surviving algorithm updates
If your calendar provider is not listed,
please add the session details manually.
Glenn Gabe, SEO Consultant, G-Squared Interactive
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Coffee Talk: Surviving algorithm updates
Still need to register? Grab your free pass here.
Session overview
Wrap up your SMX Advanced experience with an engaging conversation about the algorithm update challenges and opportunities search marketers are currently facing.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Glenn Gabe
SEO Consultant, G-Squared Interactive
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Coffee Talk: What's working (and what's not) in your PPC accounts
Coffee Talk: What's working (and what's not) in your PPC accounts
If your calendar provider is not listed,
please add the session details manually.
Greg Kohler, Digital Marketing Manager, ServiceMaster Brands
Moderator:
Andrea Cruz, Director of Client Strategy, Tinuiti
Speaker
Greg Kohler
Digital Marketing Manager, ServiceMaster Brands
Greg is a Digital Marketing Manager with a focus on lead generation and branding. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. He graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.
Moderator
Andrea Cruz
Director of Client Strategy, Tinuiti
Andrea Cruz recently joined Tinuiti as a Director of Client Strategy.
In the past, she led and executed demand generation programs for clients. Andrea has been responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Coffee Talk: What's working (and what's not) in your PPC accounts
Still need to register? Grab your free pass here.
Session overview
Wrap up your SMX Advanced experience with an engaging conversation about the PPC account challenges and opportunities search marketers are currently facing.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights.
Please note: This networking event will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Greg Kohler
Digital Marketing Manager, ServiceMaster Brands
Moderator
Andrea Cruz
Director of Client Strategy, Tinuiti
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