How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO and local. Benu oversees product development, client services, technology and strategic vision for the company. Under her leadership, the company has prospered as it launched a suite of SEO-first software products and thousands of websites of which dozens won design and technology awards. With her technical marketing experience, entrepreneurial spirit, and motivating attitude, Benu has the ability to translate technical ideas into tangible practice that drive results for customers.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
Local search in 2023: Key trends and tactics for marketers
Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
8 steps to a successful entity-first strategy for SEO and content
An entity-first strategy can help you achieve a significant lift in organic search visibility and inclusions in rich results. Here's how.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.