Search Engine Land is your source for Bing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day.
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.