8 ways retailers can move surplus inventory during COVID-19
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
Chris Corrado is the VP of customer strategy for Sidecar and a member of the company’s senior leadership team. He oversees the department of customer strategy managers and analysts who help retailers excel in search, social, and marketplace advertising. He also contributes to Search Engine Land and Sidecar's research and analysis of the retail marketing space. Chris is a veteran of the search and e-commerce marketing industries and has managed multimillion-dollar ad budgets to position retailers to succeed across channels in a complex and constantly evolving environment.
Competition forces retailers to rethink the role of branded, non-branded and trademark traffic
The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.