How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
Christine Askew is a Paid Media Team Lead at Workshop Digital where she manages a team of analysts as well as Paid Media strategies for clients. Christine is a proud James Madison University (JMU) alumni whose participation in the Google Online Marketing Challenge (GOMC) back in 2016 was a catalyst for her interest in digital marketing. Today she brings 6+ years of experience to the table after climbing the ranks at multiple agencies. Christine was recently featured on a panel in the 2022 SMX Next Session "Ask The Winners" after having received the "Best B2B Search Marketing Initiative" in the Search Engine Land Awards 2022. When Christine isn’t working to exceed her client KPIs, you can find her outside in the Denver, CO sunshine walking/running/camping/hiking locally.