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What is content readability and how to make your content easier to read
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
15 ways to get smarter with your content and SEO
Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI.
6 strategies to maximize your marketing budget
Learn why SEO is the best marketing strategy during a recession and how to identify new opportunities through your search data.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.
How to create a resource page
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
A quick guide to managing your online reputation
Learn best practices for managing your online reputation so you can set your brand up for success both online and in the real world.
Create high-quality content that meets Google E-E-A-T standards
Get practical guidance and tips to get started with content marketing quickly and effectively.
16 of the best AI and ChatGPT content detectors compared
We tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
LinkedIn content analytics: What it is and how to use it
Want to create LinkedIn posts that resonate with your audience? Here's how to use LinkedIn analytics to boost your content performance.
How to create a guide that is optimized, useful and comprehensive
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
What is evergreen content and why it’s important for SEO
Here's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Webinar: Mastering social media SEO to increase discoverability and traffic
Learn best practices for reach via social media platform search.
How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
How to create a helpful FAQ page (with 7 examples)
Answering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
Webinar: How CTV can boost performance for SEOs
Even SEO whizzes may be surprised to find out the relationship between their current strategy and CTV.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Spend your marketing budget wisely with incrementality measurement
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
How The Verge gamed Google with its ‘best printer 2023’ article
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
Google: Generative AI coming to Docs, Gmail in Workspace
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.