What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Corey Patterson is a former editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
How to win in the SERPs with Google’s auction insights and search intelligence
Google auction insights can help you save time with competitive monitoring and track performance over time.
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard.
How hub-and-spoke content marketing can help improve SEO
Hub and spoke content marketing strategies are becoming increasingly popular. Learn how how they can help improve rankings.
4 technical SEO tasks that are critical to organic success
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
How to write compelling ad copy in a Smart Bidding landscape
Writing compelling ad copy can be challenging, but there are many automated processes that can help.
3 ways marketers can connect with Gen Z consumers
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
How E-A-T content and link building can drive YMYL SEO success
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Google Performance Max campaigns: What marketers should know
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
How to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
How marketers can adjust to redefined keyword matching
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
How to produce actionable content throughout the marketing funnel
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
How to earn customer trust with inclusive marketing
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
How customer reviews can improve your SEO efforts
Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn't neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.
How to gain SEO insights using data segmentation
It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.
How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
How successful marketers plan paid media in a changing world
Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
5 ways to promote inclusion in your marketing organization
Inclusion isn't a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it.