Dan Toplitt is the SVP, Head of US SEO at Reprise, the global performance marketing agency of IPG Mediabrands. Dan has more than a decade of SEO experience, building award-winning teams at enterprise SEO agencies servicing Fortune 500 clients. He has spoken at multiple industry conferences on topics ranging from zero-click search to optimizing new search platforms. Prior to entering the agency world, Dan co-founded a company that operated a national high school recognition and college scholarship program, awarding more than $15 million in scholarships.