How should SEO change in the new AI age?
SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.
Elmer Boutin is the Director of Search Engine Optimization at Rocket Central – a Detroit-based company that provides services to Rocket Companies (NYSE: RKT) – where he supports various websites across the Rocket Companies platform. Following a career in the U.S. Army as a translator and intelligence analyst, he has worked in digital marketing for over 25 years doing everything from coding and optimizing websites to managing online reputation management efforts as an independent contractor, corporate webmaster and in agency settings. He has vast experience and expertise working for businesses of all sizes from SMBs to Fortune 5-sized corporations including PFS, Displays Fine Art Services, Banfield Pet Hospital, Corner Bakery Cafe, Ford Motor Company, Kroger, Mars Corporation, and Valvoline; optimizing websites focusing on local, e-commerce, informational, educational and international.
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