Freddy leads MMI's media team out of Texas, supporting clients by identifying new opportunities to drive business results efficiently and effectively. By aligning media with marketing goals, he helps marry brand values with insights in ways that drive growth and inspire consumers to engage. Over the last 14 years, he’s largely worked with digital disrupters and category leader brands in the CPG space. Freddy charges his team to be true partners to MMI’s clients – through a data-first mindset, constant knowledge-sharing of our expertise and points of view, and a persistent focus on driving our clients’ business growth.