Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 24 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting
Google Search Console's Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped
The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it's impacting your site.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google's quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
Changing domain names in 2016: 10 easily overlooked steps that can save SEO
Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.
The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it's not readily accessible? Columnist Glenn Gabe shares some tips.
Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.
The Power & Importance Of A Search History Analysis For SEO Recovery
When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe believes you should dig into the search history of the domain first.
How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console.
Swapped Out: Losing A Google Featured Snippet [Case Study]
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)
If you're a large publisher, you may be wondering if -- and how -- featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results.
When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error.
Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!