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A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
The new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display.
The policy rollout was initially intended to begin on March 31, but now Google will begin enforcing the policy changes May 24.
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
After launching this design for the mobile search results last October, this is now officially live for desktop search.