How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.
Jon entered the online marketing industry in 2005 – starting out in the SEM world. Currently he is a Director of Search & Media Strategy for Amsive Digital. Prior, Jonathan had run search marketing teams for 9Rooftops, Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, Qdoba, Rite Aid and Abbvie. You may have seen some of his presentations on brand safety, mobile, programmatic and multi-screen marketing at conferences like DigiMarCon, Search Insider Summit, SMX and Digital Summit.
Learning to trust the lack of transparency from ad platforms
Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.
PPC survival: Handling inflation and being ready for a recession
Inflation happens, and a recession is looming. Here are PPC-based approaches to deal with them both head-on.
How a self-audit PPC checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.