How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
Joseph Kerschbaum is Senior Vice President of Search & Growth Labs for 3Q/DEPT. During his 20 years of experience in digital marketing, Joseph has worked with businesses of every size from SMBs to enterprise-scale. Joseph has been a regular speaker at digital marketing conferences for over a decade. Joseph is a regular contributor to Search Engine Land. He is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day," which was published long enough ago to be outdated but that is a good thing because SEM is such a dynamic industry.
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
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