4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Laura Schiele, Head of Paid Acquisition at Jordan Digital Marketing, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Laura Schiele | May 2, 2023 at 9:00 am ETB2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
Laura Schiele | Apr 4, 2023 at 8:00 am ETAutomation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Laura Schiele | Mar 7, 2023 at 8:00 am ETAs Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Laura Schiele | Feb 7, 2023 at 8:00 am ETWhile B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Laura Schiele | Jan 26, 2023 at 8:00 am ETHere's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
Laura Schiele | Dec 16, 2022 at 8:00 am ETInstead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
Laura Schiele | Nov 18, 2022 at 6:00 am ETEstablish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.
Laura Schiele | Oct 19, 2022 at 6:00 am ETHere are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Laura Schiele | Sep 16, 2022 at 6:00 am ETGoogle is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
Laura Schiele | Aug 22, 2022 at 6:00 am ET