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Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool.
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.