The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Mike Grehan is an SEO pioneer (online since 1995), author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. He is former publisher of Search Engine Watch and ClickZ, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to have been chairman of SEMPO the largest global trade association for search marketers. He is Senior Producer/Presenter of Search Engine Stuff, a streaming TV show/podcast featuring news and views from industry experts.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.