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Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
Don't wait for Google to tell you to be helpful. Here's how to create authoritative "people-first" social media content for your brand.
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.