How to optimize your Google Ads’ post-click content
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
Pauline Jakober is Founder and CEO of Group Twenty Seven, a boutique online advertising agency that provides Google Ads and LinkedIn Ads management, consulting and audits to B2B clients.
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
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Pauline Jakober | Jan 25, 2016 at 10:39 am ETColumnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year's biggest developments.
Pauline Jakober | Dec 28, 2015 at 10:00 am ETColumnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.
Pauline Jakober | Nov 30, 2015 at 9:45 am ETThe recent debate around ad blocking, sparked by the release of Apple's iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in.
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Pauline Jakober | Oct 5, 2015 at 9:28 am ETIf you're a paid search marketer looking for new avenues to explore, columnist Pauline Jakober urges you to take a look at video ads.
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