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Neeva is shutting down its ads-free search engine
Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn't attract enough users.
Nearly 30% of Instacart’s revenue is from advertising
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
OpenAI launches ChatGPT iOS app
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Google Analytics 4 audience builder gets a refresh
GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
Meta starts refunding advertisers for overspending glitch
Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
Google-InspectionTool – the new Google crawler for Google testing tools
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
How to optimize your Google Ads’ post-click content
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
3 Performance Max reporting and data limitations
Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface.
Google Bard adds genuine citations in responses and more concise summaries
Google released an update today that is better at summarizing information and identifying sources for its answers.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
LinkedIn starts filtering connection, follower counts
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Google rolling out related topics filter on desktop search results
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
The interplay between organic and paid Google search
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
Google to update the helpful content system algorithm in the coming months
Google said this update will help it 'understand content created from a personal or expert point of view.'
Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
How to sign up for the new Google Search Generative Experience
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
What ads look like in the new Google Search Generative Experience
Advertisers won't be able to track how ads perform in the new Google while it's experimental.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
Your guide to Google Ads keyword terminology
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
Google Search to become more “visual, snackable, personal, and human”
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.