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20% of CMOs to invest less in paid search, SEO this year
The latest Gartner CMO Spend report has CMOs trying to do more with less – and that could come at the expense of PPC and SEO budgets.
Nearly 30% of Instacart’s revenue is from advertising
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Google Analytics 4 audience builder gets a refresh
GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
Meta starts refunding advertisers for overspending glitch
Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
How to optimize your Google Ads’ post-click content
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
3 Performance Max reporting and data limitations
Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
What ads look like in the new Google Search Generative Experience
Advertisers won't be able to track how ads perform in the new Google while it's experimental.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
Your guide to Google Ads keyword terminology
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.
TikTok’s new ad product gives publishers 50% stake
The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
3 new Facebook Reels features
New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements.
Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
New update to Google’s Dangerous products or services policy
Violations will be issued, at least 7 days, prior to any suspension of your account.
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week.
Stop wasting your search budget
If you’re a PPC advertiser, chances are your company is pouring money down the drain bidding on brand terms.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
Google Ads is testing a gold verification badge
Though Google has not yet released a statement, the new badges are likely in testing phase.