SearchCap: The Day In Search, July 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Explains Removal Of Age And Gender Targeting From AdCenter What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Microsoft Explains Removal Of Age And Gender Targeting From AdCenter
What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate or just plain sparse? If you’re Microsoft adCenter, you remove that targeting capability — in this case, age and gender. In a support thread from last week, a representative gives the reasoning behind a […]
- Bing Adds Friend-Tagging To Social Sidebar
Bing has just announced a small tweak to how its Social Sidebar functions — but it’s one that overcomes one of the Sidebar’s true limitations. The change is this: When using the Social Sidebar, you can now tag up to five Facebook friends with whom you want to share your search results. Before this change, […]
- Mobile & The Disintermediation Of Traditional Search
2012 is the year of mobile. Or is it 2013? Or maybe it was supposed to be 2011. Regardless of the calendar year that we’ll end up attributing the explosion of growth to, the mobile tide has been on the rise for some time. This past April, the Interactive Advertising Bureau released a report citing […]
- 3 Tips To Manage Complex Paid Search Programs
When you are managing hundreds of ad groups, it’s easy to neglect certain details; however, the diamonds in the rough can often only be found through account deep-dives. Thus, I’m always looking for the next tip or tool that could speed up and make more efficient my management of large, complex AdWords accounts. Below I […]
- Don’t Forget The Other Type Of Enterprise Search
As SEOs, we focus on external customers: Getting more people outside an organization to sign up, buy, read, follow and otherwise participate. We don’t invest a lot of effort at helping internal customers: Colleagues at our own company who need help finding critical information, but end up grinding their teeth after 10 minutes lost in […]
- Google Explains New Link Warnings, Says Don’t Panic But Don’t Ignore
Confused by the latest link warnings that Google has been sending out? As we covered before, it’s all been pretty confusing. That’s why Google has posted more information meant to calm some worries, though it’s still likely that even after this, some are going to panic. The “Old” Link Warnings: Entire Site Impacted Google’s post […]
- Developing Better Search A Key To Facebook’s Future
During last week’s Facebook earnings call COO Sheryl Sandberg argued that the company could and would compete for marketing dollars “throughout the entire marketing funnel.” That is, from branding and awareness at the “top” of the so-called funnel to “demand fulfillment” at the “bottom.” Below is the quote in broader context: We believe we are […]
- For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze
Want to know the how various countries are doing in the London 2012 Olympics? For finding out using a major search engine, I give the gold to Yahoo, with Google narrowly missing to earn silver and Bing getting bronze mainly by virtue of being third in a three contestant race. Ready, Set, Search! Checking for […]
- Google Lifts Ban On iAcquire; Company Blogs Of Being Reformed
iAcquire, banned by Google in late May after allegations of buying links for clients, has now has been restored to the Google index after two months. The company has blogged about the news and changes to its business model. iAcquire never says itself that it was banned over buying links for clients. Instead, it uses […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years
- Bitly Launches “Realtime,” An Attention Ranking Engine
- New Yahoo CEO Mayer’s First Moves Emulate Google
- The Top Five Things Businesses Can Do On Pinterest
- Pinwheel Has A New Name: Findery
Search News From Around The Web:
Applications & Portal Features
- Video chat face-to-face-to-face with Hangouts in Gmail, Official Gmail Blog
Business Issues
- Apple Is Said to Discuss an Investment in Twitter, New York Times
- As Expected, Ross Levinsohn Departs Yahoo, AllThingsD
- New Ask.com Ads Highlight Change in Focus, New York Times
Local, Maps & Mobile
- Bing Bing Maps Spatial Data Service Infrastructural Update, Bing Maps Blog
- Google+ Local And Review Issues, Mike Blumenthal
- Take a virtual walk in Downing Street, Google LatLong
Link Building
- 7 Strategies for Getting .edu Links, portent.com
- Internal Linking Strategies for 2012 and Beyond, SEOmoz
Paid Search & Contextual
- Sneaky-great ways to use new search retargeting, PPC Associates Blog
Searching
- Google’s 300 Million User Olympic Experiment, Dan Barker’s Blog
- You asked, we listened: Most requested features now in Yahoo! Axis 1.1, Yahoo Search Blog
SEM Industry
SEO & SEM
- 4 Steps to Making Your Search Listings Stand Out on Google, quicksprout.com
- Five steps to creating a successful global PPC campaign, Econsultancy
- Joomla SEO explained, koozai.com
- Majestic SEO Launches Keyword Checker ( InAnchor InTitle InURL ), Majestic SEO Blog
- Why Hasn’t Google Pushed A Penguin Update In 9 Weeks?, Search Engine Roundtable
Social Media
- v1 preview, Rethink Digg
Video, Music & Image Search
- Yet Another YouTube Homepage Experiment, Google Operating System
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