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As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.