Video search marketing news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on video search tactics and strategies to help you implement successful marketing programs.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.