White papers
Welcome to the most comprehensive repository of marketing technology white papers on the internet. Browse the collection and select the resources that fit your interests. They’re all free.
Featured white papers
Email Subject Line Tips and Best Practices
Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with … Read more
It’s Easy to Give Your CTV Strategy a Performance Boost
Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily … Read more
Getting the Most Out of Our Marketing: The Interplay Between Organic and Paid Google Search
Google holds a staggering 92.47% of the search engine market share, so every business wants to appear in Google’s search engine results pages (SERPs) as much as possible. Small- to medium-sized businesses need a well-designed strategy if they hope to … Read more
How Marketing Can Manage Uncertainty and Maintain Business Growth
How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more
Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget
We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic. … Read more
The Composable Customer Data Platform: How it supports next-gen customer experiences
Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more
The Ultimate Email Marketing Personalization Checklist
One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization. Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about … Read more
The Consumer Trends Index 2023: U.S. Version
The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more
10 Tips to Optimize Your Calls to Action in Email
So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful … Read more
Content Marketing Quick Start Guide
Content – every brand needs it, but investing the time and effort can seem daunting. This expert guide details a quick process to fast track your Content Marketing Strategy and deployment, including:
The Essential Guide to Making Your Marketing Recession-Proof
You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news. In times like these, it’s possible your own … Read more
Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more