7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.
How to think about brand exclusions for Performance Max
Thinking of excluding branded queries from your Performance Max campaigns? Here's when brand exclusions make sense and when they don't.
Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
Why Performance Max for lead generation often fails and how to make it work
Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
How to make the most of Performance Max this holiday shopping season
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
How to maximize insights from Performance Max
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.
How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.