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Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones and TV screens.
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.