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20% of CMOs to invest less in paid search, SEO this year
The latest Gartner CMO Spend report has CMOs trying to do more with less – and that could come at the expense of PPC and SEO budgets.
Google Site names now support subdomains on mobile devices
Google also said if you find issues, you can submit those issues in their forum.
Meta fined $1.3 billion by EU for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
What will you learn online at SMX Advanced?
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
Neeva is shutting down its ads-free search engine
Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn't attract enough users.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Google has done its last mobile-first indexing switch today, a six-year process
Any site not yet moved over will remain on desktop-indexing going forward.
Link-building companies to watch in 2023
Companies that can help you improve your website's SEO and increase your online visibility.
OpenAI launches ChatGPT iOS app
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
What is content readability and how to make your content easier to read
Content that doesn’t get read is useless. Learn how to create content your audience will read – and not just skim.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
The future of SEO and why it’s not dying
Here's what's in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.
Google defines supported languages for translated search results
The languages include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
Google-InspectionTool – the new Google crawler for Google testing tools
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
5 ways to set the stage for a successful SEO engagement
Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients.
Navigate the world of AI before your competitors do
Join an expert-led AI ad event every digital marketer should attend.
Google Bard adds genuine citations in responses and more concise summaries
Google released an update today that is better at summarizing information and identifying sources for its answers.
SEO and website design: How to build search engine-friendly sites
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.
10 SEO challenges faced by fast-growing SaaS companies
When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically.
LinkedIn starts filtering connection, follower counts
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
Google rolling out related topics filter on desktop search results
Google's related topics filter was launched on mobile in December and is now on desktop after months of testing.
Quick SEO wins: 4 simple tactics to boost your organic traffic
Take advantage of low-hanging fruits to boost your search visibility. Here are four ideas to help you get started.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
The interplay between organic and paid Google search
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
Google to update the helpful content system algorithm in the coming months
Google said this update will help it 'understand content created from a personal or expert point of view.'
Google will replace FID with INP as Core Web Vitals metric
Google Search Console will add Interaction to Next Paint in the Core Web Vitals report later this year so you can start seeing your scores.
Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.